FB/IG Ad Specialist for Med-Spa Leads

Job ID: 39773769

Budget: $30 – $250 USD

Facebook/Instagram Ads Specialist for Med-Spa Lead Generation. I’m looking for an experienced Facebook/Instagram Ads Specialist to help generate qualified leads and booked appointments for med-spas. This will be an ongoing project if the first campaigns show good results. Your role: Create and manage FB/IG ad campaigns focused on lead generation for med-spa services (Botox, fillers, IV therapy, laser, body sculpting, etc.)

Research and define target audiences (local geos, demographics, interests).

Write compelling ad copy and design ad creatives (or coordinate with a designer if needed).

Set up lead capture forms or landing pages connected to booking calendars.

Optimize campaigns for cost per lead (CPL) and conversion rate.

Provide weekly reporting (leads generated, CPL, recommendations).

Requirements:

Proven experience running successful Facebook/Instagram lead generation campaigns (preferably for local businesses or medical/aesthetic services).

Ability to showcase case studies or past campaign results (screenshots, metrics, etc.).

Strong understanding of ad compliance in health/beauty niches.

Clear communication and ability to hit deadlines.

Budget:

Open to hourly or monthly retainer, depending on experience.

Please include your typical CPL results and pricing structure in your proposal.