Solar Lead Gen Ads Manager
Budget: $30 – $250 AUD
I need an experienced media buyer to take full ownership of my paid lead-generation funnel for an Australian solar company. The absolute priority is Meta Ads management, but we will also be scaling into complementary channels as performance dictates.
Primary objective
Generate a steady flow of qualified residential and commercial solar enquiries inside Australia while keeping cost-per-lead predictable and efficient.
Channels in scope
• Facebook
• Instagram
• TikTok
• Google Ads / YouTube
Key responsibilities
• Plan, set up and manage campaigns that optimise for leads and booked calls.
• Build high-intent audiences, using look-alikes, interest stacks and first-party data.
• Design and iterate creative (static, carousel & short-form video) where required.
• Coordinate landing page creation and tracking integrations (Meta pixel, GTM, GA4, CRM webhooks).
• Report weekly on CPL, funnel drop-off, and next actions.
What will make you stand out
• Demonstrable results running solar or other home-improvement ads within the Australian market.
• Fluency with Meta Ads Manager, TikTok Ads Manager and Google Ads Editor.
• A test-and-learn mindset backed by solid data analysis.
Deliverables
1. Live, conversion-optimised campaigns across the channels above.
2. Ad creative files and copy variations.
3. Tracking and attribution setup documentation.
4. Weekly performance summary and actionable insights.
If you can start quickly and slot into my broader marketing strategy, let’s talk.
Primary objective
Generate a steady flow of qualified residential and commercial solar enquiries inside Australia while keeping cost-per-lead predictable and efficient.
Channels in scope
• TikTok
• Google Ads / YouTube
Key responsibilities
• Plan, set up and manage campaigns that optimise for leads and booked calls.
• Build high-intent audiences, using look-alikes, interest stacks and first-party data.
• Design and iterate creative (static, carousel & short-form video) where required.
• Coordinate landing page creation and tracking integrations (Meta pixel, GTM, GA4, CRM webhooks).
• Report weekly on CPL, funnel drop-off, and next actions.
What will make you stand out
• Demonstrable results running solar or other home-improvement ads within the Australian market.
• Fluency with Meta Ads Manager, TikTok Ads Manager and Google Ads Editor.
• A test-and-learn mindset backed by solid data analysis.
Deliverables
1. Live, conversion-optimised campaigns across the channels above.
2. Ad creative files and copy variations.
3. Tracking and attribution setup documentation.
4. Weekly performance summary and actionable insights.
If you can start quickly and slot into my broader marketing strategy, let’s talk.