Social Media Ad Spend Manager
Budget: ₹12,500 – ₹37,500 INR
Daily social-media ad budgets need active management and strategic guidance across Facebook, Instagram, and Twitter. The goal is simple: spend efficiently, scale what works, and hit the agreed performance targets month after month.
Scope of work
I provide the creative assets and overall business objectives; you handle everything inside Meta Ads Manager and Twitter Ads—from audience research and campaign setup to ongoing optimisation, A/B testing, and weekly reporting. While search or display advertising may be explored later, this project is strictly focused on social channels for now.
What I expect from you
• A data-driven media plan outlining campaign structure, target audiences, bidding strategy, and projected KPIs before launch.
• Hands-on daily monitoring and budget pacing to ensure no overspend or underspend.
• Clear weekly reports that track spend, CPM, CPC, CTR, conversions, and ROAS, plus concise next-step recommendations.
• A final wrap-up deck each month summarising insights, winning creatives, and optimisation roadmap.
Please attach a detailed project proposal that explains your approach, the tools you use (e.g., Meta Business Suite, Twitter Ads dashboard, Google Analytics, Supermetrics), timelines for the key milestones above, and any case studies that prove you can improve ROAS in a similar environment.
Scope of work
I provide the creative assets and overall business objectives; you handle everything inside Meta Ads Manager and Twitter Ads—from audience research and campaign setup to ongoing optimisation, A/B testing, and weekly reporting. While search or display advertising may be explored later, this project is strictly focused on social channels for now.
What I expect from you
• A data-driven media plan outlining campaign structure, target audiences, bidding strategy, and projected KPIs before launch.
• Hands-on daily monitoring and budget pacing to ensure no overspend or underspend.
• Clear weekly reports that track spend, CPM, CPC, CTR, conversions, and ROAS, plus concise next-step recommendations.
• A final wrap-up deck each month summarising insights, winning creatives, and optimisation roadmap.
Please attach a detailed project proposal that explains your approach, the tools you use (e.g., Meta Business Suite, Twitter Ads dashboard, Google Analytics, Supermetrics), timelines for the key milestones above, and any case studies that prove you can improve ROAS in a similar environment.