Social Media Marketer for Housing Startup
Budget: $250 – $750 AUD
Job Title:
Experienced Social Media/Digital Marketing Specialist needed for Facebook & Instagram marketing campaign (Targeting Pensioners & Female Renters in Melbourne)
Project Overview:
We are startup launching a new service matching Pensioners looking to rent out spare bedrooms with Female tenants seeking to rent single rooms in Melbourne.
We are looking for an experienced and expert Social Media/Digital Marketing Specialist to .. develop, run, and optimize Facebook and Instagram Ad campaigns targeting two distinct audiences:
• Pensioner hosts (age 64-79) willing to rent out spare bedrooms (to earn some extra $$$)
• Female tenants (age 25-44) looking for secure, affordable single rooms (around $300/pw)
For Month 1 of the marketing campaign, we need to
• FIRST .. run a focused, low cost campaign to determine the response level from Pensioner households wanting to rent out their spare bedrooms
• IF the first step is successful .. to THEN .. run another focused, low cost campaign to determine the response level from Females seeking to rent affordable, single rooms
Should we achieve the target acquisitions for Pensioner Hosts & Female Tenants in Month 1 .. we plan to scale up the marketing spend for Months 2 & 3 to achieve the next level of target acquisitions for Pensioner hosts & Female tenants.
Scope of Work:
• Develop creative ad copy, visuals, and short videos tailored for each audience segment
• Precisely target selected Melbourne suburbs using Facebook Ads Manager and Meta advertising tools
• Setup and manage lead generation campaigns with tracking and analytics
• Perform A/B split tests to optimize cost per lead and conversion rates
• Provide weekly performance reports with actionable insights
• Collaborate on messaging strategy to ensure resonance with pensioners and young female renters
• Develop landing page or lead capture form and advise on improvements if needed
Requirements:
• Proven experience, and demonstrated success, managing Facebook and Instagram Ad campaigns, especially local & demographic targeting
• Strong skills in creating compelling ad copy and visual content (graphic/video)
• Expertise in conversion tracking and lead generation optimization
• Experience or familiarity with property/rental or B2C marketing strongly preferred
• Ability to communicate clearly and meet agreed milestones promptly
Deliverables:
• 3-5 ad creatives per audience segment (text, image, and video)
• Fully setup campaign in Facebook Ads Manager, including retargeting
• Achieve the required Lead generation targets for each audience, to drive targeted acquisitions of Pensioner hosts and Female tenants
• Weekly performance reports and optimization recommendations
Budget & Timeline:
• Project duration: 1 month initially .. then 3 months if month 1 proves the service is viable (with possibility to extend further)
• Budget for month 1: $250 AUD for setup and ongoing management (part-time, approx. 10 hours total)
• Provide quote .. for months 2 and 3 of marketing campaign
• Ad spend budget
o First month $500 .. to meet or exceed target to sign agreements with 5 Pensioner hosts to rent out a spare room & 5 Female tenants that sign agreement to rent out the spare rooms
o Advise marketing spend for months 2 and 3 .. to meet/exceed monthly acquisition targets of 10 Pensioner hosts and 10 Female tenants
To Apply:
• Provide a brief overview of your experience with similar campaigns
• Share examples/portfolio of social media ads with targeting and lead generation results
• Confirm availability for the initial 1 month engagement, with the possibility to extend to 3-month part-time, starting ASAP
• Include your hourly rate or fixed price proposal
Experienced Social Media/Digital Marketing Specialist needed for Facebook & Instagram marketing campaign (Targeting Pensioners & Female Renters in Melbourne)
Project Overview:
We are startup launching a new service matching Pensioners looking to rent out spare bedrooms with Female tenants seeking to rent single rooms in Melbourne.
We are looking for an experienced and expert Social Media/Digital Marketing Specialist to .. develop, run, and optimize Facebook and Instagram Ad campaigns targeting two distinct audiences:
• Pensioner hosts (age 64-79) willing to rent out spare bedrooms (to earn some extra $$$)
• Female tenants (age 25-44) looking for secure, affordable single rooms (around $300/pw)
For Month 1 of the marketing campaign, we need to
• FIRST .. run a focused, low cost campaign to determine the response level from Pensioner households wanting to rent out their spare bedrooms
• IF the first step is successful .. to THEN .. run another focused, low cost campaign to determine the response level from Females seeking to rent affordable, single rooms
Should we achieve the target acquisitions for Pensioner Hosts & Female Tenants in Month 1 .. we plan to scale up the marketing spend for Months 2 & 3 to achieve the next level of target acquisitions for Pensioner hosts & Female tenants.
Scope of Work:
• Develop creative ad copy, visuals, and short videos tailored for each audience segment
• Precisely target selected Melbourne suburbs using Facebook Ads Manager and Meta advertising tools
• Setup and manage lead generation campaigns with tracking and analytics
• Perform A/B split tests to optimize cost per lead and conversion rates
• Provide weekly performance reports with actionable insights
• Collaborate on messaging strategy to ensure resonance with pensioners and young female renters
• Develop landing page or lead capture form and advise on improvements if needed
Requirements:
• Proven experience, and demonstrated success, managing Facebook and Instagram Ad campaigns, especially local & demographic targeting
• Strong skills in creating compelling ad copy and visual content (graphic/video)
• Expertise in conversion tracking and lead generation optimization
• Experience or familiarity with property/rental or B2C marketing strongly preferred
• Ability to communicate clearly and meet agreed milestones promptly
Deliverables:
• 3-5 ad creatives per audience segment (text, image, and video)
• Fully setup campaign in Facebook Ads Manager, including retargeting
• Achieve the required Lead generation targets for each audience, to drive targeted acquisitions of Pensioner hosts and Female tenants
• Weekly performance reports and optimization recommendations
Budget & Timeline:
• Project duration: 1 month initially .. then 3 months if month 1 proves the service is viable (with possibility to extend further)
• Budget for month 1: $250 AUD for setup and ongoing management (part-time, approx. 10 hours total)
• Provide quote .. for months 2 and 3 of marketing campaign
• Ad spend budget
o First month $500 .. to meet or exceed target to sign agreements with 5 Pensioner hosts to rent out a spare room & 5 Female tenants that sign agreement to rent out the spare rooms
o Advise marketing spend for months 2 and 3 .. to meet/exceed monthly acquisition targets of 10 Pensioner hosts and 10 Female tenants
To Apply:
• Provide a brief overview of your experience with similar campaigns
• Share examples/portfolio of social media ads with targeting and lead generation results
• Confirm availability for the initial 1 month engagement, with the possibility to extend to 3-month part-time, starting ASAP
• Include your hourly rate or fixed price proposal