Social Media App Launch Campaign
Budget: $30 – $250 AUD
I’ve just wrapped the build of our on-demand services app and now it’s launch time. Your mission is to craft and run a sharp digital campaign that puts our name everywhere potential users scroll. The priority is brand awareness, so every post, story, ad set and remarketing touchpoint should reinforce who we are and why we’re worth a download.
We will focus exclusively on social media, zeroing in on Facebook and Instagram. I need you to develop the full funnel: an engaging narrative, eye-catching creative that aligns with our existing colour palette, and a content calendar that balances organic conversations with paid reach. Facebook Ads Manager and Instagram’s native tools will be your primary playgrounds; audience research, look-alike builds, A/B creative tests and pixel tracking are expected from day one.
You’ll also set clear KPIs—reach, impressions, engagement rate and follower growth—then report weekly so we can adjust budgets or messaging in real time. Success is defined by consistent month-on-month increases in these metrics and, ultimately, a healthy spike in app downloads and brand mentions.
If you’re confident you can shape our voice, maximise Facebook and Instagram algorithms and turn this launch into a memorable first impression, let’s get started.
We will focus exclusively on social media, zeroing in on Facebook and Instagram. I need you to develop the full funnel: an engaging narrative, eye-catching creative that aligns with our existing colour palette, and a content calendar that balances organic conversations with paid reach. Facebook Ads Manager and Instagram’s native tools will be your primary playgrounds; audience research, look-alike builds, A/B creative tests and pixel tracking are expected from day one.
You’ll also set clear KPIs—reach, impressions, engagement rate and follower growth—then report weekly so we can adjust budgets or messaging in real time. Success is defined by consistent month-on-month increases in these metrics and, ultimately, a healthy spike in app downloads and brand mentions.
If you’re confident you can shape our voice, maximise Facebook and Instagram algorithms and turn this launch into a memorable first impression, let’s get started.