Social Media Advertising
Budget: $100 – $200 AUD
I publish a monthly landlord newsletter that is valuable only to property-management teams inside Australian real-estate offices—roughly 10,000 agencies and an estimated 30,000 property professionals. Most are women aged 30-60 holding titles such as Property Manager, Senior Property Manager or Business Development Manager.
I need a social-media specialist who can place my offer directly in their feeds, specifically on Facebook and Instagram. LinkedIn is an option later, but the first phase must concentrate on those two channels. The message itself will be overtly promotional: clear, benefit-driven posts that explain how subscribing to my ready-made newsletter saves them time, positions them as experts and helps them retain landlords. I already have a library of branded images you can draw from.
Deliverables I will review for acceptance
• Precise audience build inside Facebook Ads Manager and Instagram, limited to Australian real-estate offices and filtered to the job titles above
• Creative pack: copy and visual pairings for at least three promotional ad variations, using my supplied images or proposing stock alternatives if needed
• Campaign setup with recommended objectives, budget pacing and a simple reporting template I can reuse to monitor results (clicks, leads, cost per lead)
Please outline any additional tools you rely on for tracking or split testing, your estimated timeline to launch, and examples of similar niche campaigns you have run.
I need a social-media specialist who can place my offer directly in their feeds, specifically on Facebook and Instagram. LinkedIn is an option later, but the first phase must concentrate on those two channels. The message itself will be overtly promotional: clear, benefit-driven posts that explain how subscribing to my ready-made newsletter saves them time, positions them as experts and helps them retain landlords. I already have a library of branded images you can draw from.
Deliverables I will review for acceptance
• Precise audience build inside Facebook Ads Manager and Instagram, limited to Australian real-estate offices and filtered to the job titles above
• Creative pack: copy and visual pairings for at least three promotional ad variations, using my supplied images or proposing stock alternatives if needed
• Campaign setup with recommended objectives, budget pacing and a simple reporting template I can reuse to monitor results (clicks, leads, cost per lead)
Please outline any additional tools you rely on for tracking or split testing, your estimated timeline to launch, and examples of similar niche campaigns you have run.