Social Ads to Boost Sales

I want to launch a series of revenue-focused social media campaigns for my business. I have already decided to concentrate on Facebook and Instagram because that is where my customers spend most of their time. The single measure of success for these ads is product sales, so every creative element—from the copy to the call-to-action and the targeting settings—needs to be optimised around conversions rather than simple engagement or brand awareness.

You will take charge of the full process in Facebook Ads Manager and the linked Instagram placements: audience research, campaign structure, persuasive ad copy, eye-catching visuals or short video snippets, and performance tracking. If you prefer additional tools such as Canva, Adobe Express, or similar design software, feel free to use them as long as the final assets meet Facebook and Instagram’s technical requirements.

Deliverables I need from you:
• 3-4 ad concepts (image or short video) with matching primary text, headline, description, and CTA
• A recommended targeting setup (interests, look-alikes, or custom audiences)
• A brief launch guide outlining budget allocation, bidding strategy, and how to scale winning ads

I will supply brand guidelines and product details once we start. Please ensure that everything you create complies with Meta advertising policies.