Google & Meta Ads Specialist Needed (E-commerce Skincare | Test & Optimize Phase)

I recently launched an online skincare e-commerce store and I’m looking for a performance-focused ads specialist to manage Google Ads and Meta Ads (Facebook & Instagram).
This project is about testing, learning, and generating real purchase data — not vanity metrics.
Primary Objective
Drive high-intent traffic and purchases
Validate which products and audiences convert
Keep spend controlled and decisions data-driven
Brand awareness is not the primary goal in this phase.
Scope of Work
1. Strategy
Decide how to split focus between Google Ads and Meta Ads
Start with Google Ads if data supports it
Build a 30-day testing plan
Define KPIs (CPA, CTR, conversions)
2. Setup & Tracking
Proper setup of:
Google Ads conversion tracking
GA4
Meta Pixel (events: view content, add to cart, purchase)
3. Campaign Execution
Google Ads:
Search (brand + high-intent keywords)
Shopping (if appropriate)
Meta Ads:
Conversion campaigns only (no awareness)
Continuous optimization and testing
4. Reporting
Weekly report including:
Spend vs results
Conversions & CPA
What worked / what didn’t
Clear next-step recommendations
Budget
Freelancer fee: €250–750
Ad spend: separate & capped
What I Will Provide
Product feed & pricing
Access to Google Ads, Meta Ads, GA4
Brand assets and guidelines
Who This Is For
Proven experience with e-commerce ads
Comfortable starting small and saying “no” to bad ideas
Focused on purchases, not impressions
Clear, structured communicator
To Apply, Please Answer
Would you start with Google Ads or Meta Ads and why?
How would you structure the first 30 days?
What metrics tell you whether to scale or stop?