Shopify Sales & RTO Boost

Job ID: 39905562

Budget: ₹600 – ₹1,500 INR

My Shopify store needs a data-driven social-media advertising overhaul to lift revenue while cutting Return-to-Origin rates. The immediate focus is paid campaigns on Facebook and Instagram: audience research, creative direction, ad set build-out, daily optimisation, and clear reporting on ROAS, CTR, CPA, and post-purchase cancellations.

Because I already handle email and SEO in-house, I want you laser-focused on these two channels—leveraging Facebook Business Manager, Meta Pixel, Conversions API, Dynamic Product Ads, and Shopify’s native analytics to pinpoint high-intent shoppers and filter out risky COD leads. Solid knowledge of Lookalike and Retargeting structures is essential; experience with TikTok is a plus but not required.

Deliverables I expect:
• Full audit of current campaigns and pixel events
• 30-day media plan with projected spend vs. sales targets
• New ad creative briefs (image, video, carousel as you see fit)
• Campaign setup, launch, and optimisation for the first month
• Weekly performance reports with actionable next steps

I’ll supply product catalogues, brand assets, and historical data on RTO trends. If you thrive on scaling Shopify stores through Facebook and Instagram advertising while keeping acquisition costs under control, let’s get started.