Shopify Meta Ads Campaign Management
Budget: $30 – $50 USD
The task is to build and continuously optimise a Meta (Facebook & Instagram) ads funnel that turns first-time visitors into paying customers for my brand-new Shopify store. The sole KPI is sales: every decision—from creative concept to bidding strategy—must push conversion volume and keep ROAS healthy.
Targeting is straightforward: men in Chad, broad age span 18-65. I will supply brand assets, product photos and a short value-proposition brief; everything else—audience research, copy, creative layout, pixel events, campaign structure and daily optimisation—sits with you.
Core deliverables
• Full campaign architecture inside Meta Ads Manager (cold, warm, retargeting)
• 3-5 scroll-stopping static or short-form video creatives per ad set
• Proper Facebook Pixel & CAPI connection to Shopify and standard events (ViewContent, AddToCart, Purchase)
• Ongoing split tests on audiences, placements and creatives with clear naming conventions
• Weekly ROAS & spend report plus next-step recommendations delivered in Google Sheets
Acceptance criteria
1. Pixel fires accurately for all purchase-path events (verified in Test Events).
2. At least two fresh creatives launched every week during the first month.
3. Campaign maintains minimum 2× ROAS over a rolling seven-day window after learning phase ends.
Creative tools such as Canva, Adobe Express or Premiere Rush are fine as long as final assets meet Meta’s guidelines and load fast on mobile. Access to Meta Business Suite, Ads Manager and the Shopify backend will be provided immediately after contract start.
Targeting is straightforward: men in Chad, broad age span 18-65. I will supply brand assets, product photos and a short value-proposition brief; everything else—audience research, copy, creative layout, pixel events, campaign structure and daily optimisation—sits with you.
Core deliverables
• Full campaign architecture inside Meta Ads Manager (cold, warm, retargeting)
• 3-5 scroll-stopping static or short-form video creatives per ad set
• Proper Facebook Pixel & CAPI connection to Shopify and standard events (ViewContent, AddToCart, Purchase)
• Ongoing split tests on audiences, placements and creatives with clear naming conventions
• Weekly ROAS & spend report plus next-step recommendations delivered in Google Sheets
Acceptance criteria
1. Pixel fires accurately for all purchase-path events (verified in Test Events).
2. At least two fresh creatives launched every week during the first month.
3. Campaign maintains minimum 2× ROAS over a rolling seven-day window after learning phase ends.
Creative tools such as Canva, Adobe Express or Premiere Rush are fine as long as final assets meet Meta’s guidelines and load fast on mobile. Access to Meta Business Suite, Ads Manager and the Shopify backend will be provided immediately after contract start.