Shopify Beauty: Meta & TikTok Ads

I’m days away from launching a new Shopify store that focuses on beauty and health products for the French market, and I want paid social traffic to be profitable from day one. The goal is strictly to generate sales, so every decision—creative, targeting, bidding, budgeting—must push toward a positive ROAS.

Here’s what needs to happen:
• Map out a complete acquisition strategy for Meta (Facebook + Instagram) and TikTok, tailored to French shoppers.
• Configure pixels, Conversions API, and events inside Shopify, Meta Business Suite, and TikTok Ads Manager so tracking is airtight.
• Build full-funnel campaigns (prospecting, retargeting, retention), set up A/B tests on audiences, creatives, and offers, and refine them daily.
• Produce platform-native creatives and copy in French that speak to beauty-conscious buyers; I’ll supply brand assets and product photos.
• Monitor performance, optimise budgets and bids, and report on key metrics (spend, CPA, ROAS, CTR) in a simple weekly dashboard.