Shopify Ads: Facebook & Google

My Shopify dropshipping store is already live and earning some initial traction. Now I want to push hard on paid traffic and turn that attention into consistent, profitable sales. I plan to split my budget between Facebook Ads and Google Ads, giving each channel equal weight so we can quickly spot which audiences, keywords, and creatives bring the best return.

You will handle the full-cycle setup, optimisation, and reporting for both platforms. That means installing or auditing the Facebook Pixel and Google conversion tags, creating segmented cold, warm, and retargeting campaigns, building product-feed-driven ads (Dynamic Product Ads on Facebook and Smart/Performance Max or Shopping campaigns on Google), and continuously refining audiences, bids, images, and copy. My single KPI is sales growth; CTR and CPC matter only insofar as they support that end goal.

Key deliverables
• Campaign architecture for Facebook Ads Manager and Google Ads, mapped to the funnel stages
• Product feed configuration and troubleshooting (Shopify → Facebook Catalogue & Google Merchant Center)
• Ad creative and copy for at least three testing variations per campaign
• Weekly performance report outlining spend, ROAS, and next actions
• Clear recommendations for scaling winners and pausing underperformers

I have no interest in vanity metrics—rev up conversions, keep tracking watertight, and explain the numbers in plain English. If you’re confident you can drive sales on both channels at once, let’s get started.