Set up Facebook & Instagram Retargeting Ads for Kajabi

Project Type: One-time setup
Timeline: 1 week max

We’re looking for an experienced Paid Ads Specialist to set up Facebook and Instagram retargeting ads for our Kajabi website. This is a technical setup project and not day-to-day campaign management.

The goal is to ensure that we can track visitors properly, identify who’s not on our email list, and retarget them with tailored ads to re-engage or subscribe.

What You’ll Do
- Set up Meta Pixel tracking on Kajabi (via header or integration)
- Configure key conversion events (page view, lead, purchase, etc.)
- Verify tracking using Meta Events Manager
- Build custom audiences (Kajabi visitors, excluding subscribers)
- Create retargeting campaigns in Facebook Ads Manager
- Add 1–2 ad creatives (we’ll provide visuals + copy)
- Configure placements (FB + IG), budget, and conversion optimization
- Test and verify end-to-end tracking (Kajabi ? Meta ? CRM/email list)
- Deliver a short Loom or written walkthrough so we can maintain the setup

You Should Have Proven experience with:
- Kajabi + Facebook Pixel
- Event tracking & retargeting setup
- Meta Ads Manager

With a strong understanding of:
- Funnels and conversion tracking
- Custom audiences and exclusions
- Excellent documentation and communication skills


Deliverables
- All systems live and verified
- Working retargeting campaign
- Checklist or Loom walkthrough showing setup
- Short summary of how to adjust audiences or duplicate the campaign later

To Apply, submit the following:
- A short summary of your experience with Kajabi and Meta Pixel setup
- A screenshot or link to a previous project (if possible)
- Your estimated timeline and project quote