Senior Real Estate Ads Strategist
Budget: $2 – $8 AUD
I’m scaling our property-development marketing across Australia and need a proven performance marketer who is comfortable steering roughly AU$20 k in daily spend. The objective is clear: deliver a steady stream of highly qualified leads for apartments, townhouses and house-and-land packages while keeping cost-per-lead sharply under control.
You’ll take full ownership of paid acquisition across Facebook Ads Manager and Google Ads—building, testing and optimising campaigns, tightening conversion funnels, and collaborating with our creatives and web team to ensure landing pages convert. A deep understanding of Australian buyer behaviour, real-estate ad compliance, and international market segmentation will be essential as we attract both local and offshore investors.
To keep everyone aligned, I expect transparent, insight-driven reporting every week that covers spend, CPL, ROAS, funnel drop-offs and next steps.
Deliverables
• Campaign creation and daily optimisation across Facebook & Google
• End-to-end conversion tracking (Meta pixel, GA4, GTM) fully verified
• Weekly performance report with actionable insights
• Scale-up roadmap once KPIs are consistently hit
Please include a brief case study or screenshots that demonstrate results you’ve achieved with comparable budgets and real-estate projects. I’ll shortlist based on past performance, clarity of strategy, and your approach to maintaining profitability as we scale.
You’ll take full ownership of paid acquisition across Facebook Ads Manager and Google Ads—building, testing and optimising campaigns, tightening conversion funnels, and collaborating with our creatives and web team to ensure landing pages convert. A deep understanding of Australian buyer behaviour, real-estate ad compliance, and international market segmentation will be essential as we attract both local and offshore investors.
To keep everyone aligned, I expect transparent, insight-driven reporting every week that covers spend, CPL, ROAS, funnel drop-offs and next steps.
Deliverables
• Campaign creation and daily optimisation across Facebook & Google
• End-to-end conversion tracking (Meta pixel, GA4, GTM) fully verified
• Weekly performance report with actionable insights
• Scale-up roadmap once KPIs are consistently hit
Please include a brief case study or screenshots that demonstrate results you’ve achieved with comparable budgets and real-estate projects. I’ll shortlist based on past performance, clarity of strategy, and your approach to maintaining profitability as we scale.