Scale Online Shop with FB/IG Ads

Job ID: 40482808

Budget: €250 – €750 EUR

My online shop is ready, but reach and sales have plateaued. I want to kick-start growth by zeroing in on a paid-advertising strategy built around Facebook and Instagram Ads. Your first job is to audit what’s already in place (pixel, catalogue, audiences), then design and launch a full-funnel campaign that consistently drives qualified traffic and converts visitors into buyers.

Here’s what I need from you:

• Market and audience research that defines clear buyer personas and angles showing how AI-driven users benefit from my product.
• Compelling creatives—short videos, Reels, carousels—plus copy that stops the scroll and invites action.
• End-to-end campaign set-up inside Ads Manager, including A/B tests, look-alike audiences, and dynamic product ads.
• Ongoing optimisation with daily checks, actionable weekly reports, and data-backed budget recommendations aimed at maximising ROAS.

Once the FB/IG engine is performing, I’m keen to hear your ideas for TikTok videos and broader social-network content, but the paid campaigns come first.

Acceptance criteria
– Campaigns live within 10 days, fully tracked with pixel events.
– Performance reports every week.
– Minimum 2× ROAS by the end of month one.

Send me a brief outline of your 30-day plan and examples of similar e-commerce success stories you’ve driven with Facebook and Instagram Ads.