Scale Meta Ads for Snacks
Budget: ₹12,500 – ₹37,500 INR
My D2C snack brand is ready to move from “steady sales” to serious growth, and I need a Meta Ads specialist who can take over the entire funnel—strategy, execution, and optimisation—to make that happen.
The immediate objective is clear: drive more purchases from a national audience, especially shoppers aged 35-44 who already engage with better-for-you food products.
Here’s the landscape you’ll step into: a healthy snacks line with proven product-market fit, established Shopify store, Meta Pixel firing correctly, and a modest but profitable ad history. I now need sharper audience segmentation, fresh creative testing, and disciplined budget scaling so we can push volume without eroding ROAS.
Key responsibilities
• Build and manage conversion-focused campaigns in Meta Ads Manager (Facebook & Instagram)
• Refine audiences around our 35-44 core, layering lookalikes, interest clusters, and retargeting pools
• Coordinate with my designer for ad creative variations, A/B tests, and copy iterations
• Optimise daily for cost-per-purchase, average order value, and incremental lift across the funnel
• Scale winners methodically, protecting efficiency while unlocking higher spend caps
• Report weekly on spend, ROAS, CPA, and actionable next steps
Acceptance criteria
1. Campaign structure ready to go live within five days of kickoff
2. Weekly ROAS report delivered each Monday before noon, with insights and next actions
3. Minimum 20% increase in monthly purchase volume within the first 60 days while maintaining or improving current CPA
You’ll have direct access to our Meta Business Suite, creative assets library, and historical performance data. If you live and breathe CBO, ABO, dynamic creatives, and data-driven scaling tactics, let’s talk results and timeline.
Website Name : shuddh-delicacies.com
The immediate objective is clear: drive more purchases from a national audience, especially shoppers aged 35-44 who already engage with better-for-you food products.
Here’s the landscape you’ll step into: a healthy snacks line with proven product-market fit, established Shopify store, Meta Pixel firing correctly, and a modest but profitable ad history. I now need sharper audience segmentation, fresh creative testing, and disciplined budget scaling so we can push volume without eroding ROAS.
Key responsibilities
• Build and manage conversion-focused campaigns in Meta Ads Manager (Facebook & Instagram)
• Refine audiences around our 35-44 core, layering lookalikes, interest clusters, and retargeting pools
• Coordinate with my designer for ad creative variations, A/B tests, and copy iterations
• Optimise daily for cost-per-purchase, average order value, and incremental lift across the funnel
• Scale winners methodically, protecting efficiency while unlocking higher spend caps
• Report weekly on spend, ROAS, CPA, and actionable next steps
Acceptance criteria
1. Campaign structure ready to go live within five days of kickoff
2. Weekly ROAS report delivered each Monday before noon, with insights and next actions
3. Minimum 20% increase in monthly purchase volume within the first 60 days while maintaining or improving current CPA
You’ll have direct access to our Meta Business Suite, creative assets library, and historical performance data. If you live and breathe CBO, ABO, dynamic creatives, and data-driven scaling tactics, let’s talk results and timeline.
Website Name : shuddh-delicacies.com