Scale DTC Paid Social Campaigns
Budget: $25 – $50 USD
I’m ready to hand over the keys to our Facebook, Instagram, and TikTok ad accounts to someone who lives and breathes paid social. You’ll step straight into live campaigns, refine what’s working, scrap what isn’t, and launch fresh tests at a pace that keeps our customer acquisition cost trending down and our ROAS climbing.
On a typical day you might be deep-diving audience segments in Meta Ads Manager, tweaking a TikTok interest stack, or brief-writing the next thumb-stopping creative. I expect proactive daily checks, clear performance dashboards, and concise insights I can take to the wider team. If platform policies shift overnight, you’re the first to know and the first to adapt our bidding or creative approach so spend keeps flowing smoothly.
The role suits someone with 1–3 years of hands-on buying experience, a data-driven mindset, and a creative edge sharp enough to turn product angles into scroll-stopping hooks. Experience scaling direct-to-consumer brands is a bonus; the learning curve is flatter when you already understand LTV, funnel stages, and rapid testing cycles.
Success looks like:
• Launching high-impact campaigns without overspending on learning phases
• Systematic testing of audiences, ad formats, and bid strategies with clear rationales
• Weekly reports that isolate winners, flag issues early, and outline next steps
If digging into attribution windows, refining look-alike seeds, and pitching new creative concepts sounds like your wheelhouse, let’s talk.
On a typical day you might be deep-diving audience segments in Meta Ads Manager, tweaking a TikTok interest stack, or brief-writing the next thumb-stopping creative. I expect proactive daily checks, clear performance dashboards, and concise insights I can take to the wider team. If platform policies shift overnight, you’re the first to know and the first to adapt our bidding or creative approach so spend keeps flowing smoothly.
The role suits someone with 1–3 years of hands-on buying experience, a data-driven mindset, and a creative edge sharp enough to turn product angles into scroll-stopping hooks. Experience scaling direct-to-consumer brands is a bonus; the learning curve is flatter when you already understand LTV, funnel stages, and rapid testing cycles.
Success looks like:
• Launching high-impact campaigns without overspending on learning phases
• Systematic testing of audiences, ad formats, and bid strategies with clear rationales
• Weekly reports that isolate winners, flag issues early, and outline next steps
If digging into attribution windows, refining look-alike seeds, and pitching new creative concepts sounds like your wheelhouse, let’s talk.