Sales-Focused Social Media Ads

Job ID: 39732839

Budget: $30 – $250 USD

I need full-cycle management of our Facebook and Instagram presence with one clear objective: bring in measurable leads and sales.

You’ll start by mapping out a 30-day content calendar that centres on eye-catching infographics. Every graphic must align with our brand guidelines and be ready for feed, story and reel placements. I’ll supply the brand assets and clarify our niche audience once we kick off; from there, the creative direction and copy are in your hands.

Paid promotion is the other half of the assignment. Inside Meta Business Suite and Facebook Ads Manager you’ll build, test and refine targeted campaigns—leveraging look-alike, retargeting and interest clusters until the cost per lead hits our benchmark. Daily optimisation, split-testing headlines and visuals, and clear interpretation of Pixel data are essential.

Deliverables
• 30-day content calendar with captions and hashtags
• 12+ original infographics (1080×1080 and 1080×1920) supplied in editable PSD/AI
• End-to-end ad campaign setup and ongoing optimisation
• Bi-weekly performance report tracking CPL, ROAS and next-step actions

Acceptance Criteria
Content goes live on the agreed schedule, creative files are editable, and campaign results stay within 10 % of the CPL target.