Sales-Driven Facebook Instagram Ads

Job ID: 40040599

Budget: ₹1,500 – ₹12,500 INR

Job Description for Freelancer Posting

Title: Facebook & Instagram Ads Specialist for Kurti Sets Brand (ViralCrafts.in)

We are looking for an experienced Performance Marketing Expert who has previously worked with Kurti Sets / Women Ethnic Wear brands and already possesses relevant audience data that can be utilized for building targeted ad campaigns.

About the Brand

ViralCrafts.in is an emerging ethnic women's fashion brand focused on high-quality Kurti Sets designed for modern Indian women. Our goal is to scale rapidly through performance-driven advertising and strong ROI-based marketing strategies.

Requirements

Proven experience running high-ROAS ads specifically for:

Kurti Sets / Women’s Ethnic Wear / Apparel E-commerce

D2C fashion brands

Ability to provide and utilize existing audience data (Lookalike Audience, Retargeting lists, Custom audiences, Interest clusters, etc.)

Strong understanding of:

Meta Ads Manager (Facebook & Instagram)

A/B testing for creatives and copy

Funnel building for conversions

Budget optimization & scaling strategies

Experience with Shopify / WooCommerce ads setup and tracking (Pixel, Events, CAPI)

Ability to deliver measurable results with High ROAS & Low CPA

Knowledge of creating and managing campaigns for:

Purchase conversion ads

Catalog sales

Dynamic remarketing

Video & UGC ad formats

Responsibilities

Set up and optimize paid campaigns on Facebook & Instagram

Use audience data to build powerful custom and lookalike audiences

Create, analyze, and scale campaigns that deliver strong ROI

Monitor performance and share detailed weekly reports

Suggest creatives, hooks, and strategies to scale revenue

What We Are Looking For

Someone who has worked specifically with Indian women’s ethnic fashion

Someone who can start immediately and scale fast

Freelancer or agency with a performance-based mindset

How to Apply

Please include:

Previous work portfolio / Case studies related to women apparel brands

ROAS achieved in previous campaigns

Confirmation that you have relevant audience data

Your expected monthly cost and strategy outline

If you have proven success in high-performance campaigns for Kurti brands, we would love to collaborate and scale ViralCrafts.in together.