Sales-Driven Depop & Facebook Ads
Budget: $10 – $30 USD
I run an online clothing shop that lives on both Depop and Facebook Marketplace. Sales tick over, but to clear stock faster I want carefully crafted ads that convert browsers into buyers. The brief is all about revenue: every image, headline, and audience segment should be built for measurable sales uplift rather than simple reach or traffic.
You’ll be working across both platforms, tailoring each creative to the way shoppers behave inside the Depop feed and the Facebook Marketplace carousel. I can supply high-resolution product photos and basic style notes; the rest—compelling copy, scroll-stopping visuals, audience targeting, and ongoing optimisation—comes from you and your toolkit (Facebook Ads Manager, Depop Promote, Canva/Photoshop, or similar).
Deliverables required
• 4–6 ad creatives per platform (properly sized images or short-form video)
• Matching headlines, descriptions, and CTA copy written in the tone Depop and FB shoppers expect
• A targeting & budget plan showing audience splits, placement recommendations, and daily spend guidance
• A one-page optimisation report after the first week outlining performance, tweaks made, and next steps
Acceptance criteria
• Creatives load natively without cropping or quality loss
• CTR and cost-per-conversion benchmarks agreed prior to launch are met or trending positively after adjustments
• All ads remain fully compliant with Depop and Facebook advertising policies
Once the first batch proves its worth, there’s scope to scale into seasonal drops and look-alike audience testing—so think evergreen structure with room to iterate.
You’ll be working across both platforms, tailoring each creative to the way shoppers behave inside the Depop feed and the Facebook Marketplace carousel. I can supply high-resolution product photos and basic style notes; the rest—compelling copy, scroll-stopping visuals, audience targeting, and ongoing optimisation—comes from you and your toolkit (Facebook Ads Manager, Depop Promote, Canva/Photoshop, or similar).
Deliverables required
• 4–6 ad creatives per platform (properly sized images or short-form video)
• Matching headlines, descriptions, and CTA copy written in the tone Depop and FB shoppers expect
• A targeting & budget plan showing audience splits, placement recommendations, and daily spend guidance
• A one-page optimisation report after the first week outlining performance, tweaks made, and next steps
Acceptance criteria
• Creatives load natively without cropping or quality loss
• CTR and cost-per-conversion benchmarks agreed prior to launch are met or trending positively after adjustments
• All ads remain fully compliant with Depop and Facebook advertising policies
Once the first batch proves its worth, there’s scope to scale into seasonal drops and look-alike audience testing—so think evergreen structure with room to iterate.