D-SNP Lead Generation Campaign
Budget: $30 – $250 USD
I need a results-driven marketer to build and manage a Facebook Ads + Google Ads campaign that puts my offer in front of dual-eligible (Medicare + Medicaid) prospects living only in Maryland and Washington DC. My sole objective is to collect high-quality leads who will complete a short contact form so my licensed agents can follow up.
Here’s the core of the assignment: craft compliant creatives and copy that speak to the benefits of the D-SNP plan, structure precise geo- and demographic targeting, connect tracking pixels, and optimise bids so that form submissions come in at an acceptable cost per lead. I already have a HIPAA-secure landing page; you will be free to suggest tweaks that might lift conversion rate.
Deliverables
• Campaign build in Facebook Ads Manager and Google Ads, including ad sets/groups, keywords, extensions, and look-alike or keyword audiences focused on dual-eligibles.
• 3–5 ad creatives per platform (static + video acceptable) that satisfy CMS marketing guidelines.
• Conversion tracking setup (Meta Pixel, GA4, Google Tag Manager) tied to the form-completion thank-you page.
• Weekly performance report outlining impressions, clicks, CPL, and optimisation actions taken.
• Final hand-off of all creative assets and account access.
Acceptance criteria: a minimum of 25 qualified form submissions in the first 30 days at or below the agreed cost per lead, with clear evidence of location and age filters matching Medicare beneficiaries.
If you have direct experience running compliant healthcare lead gen on these platforms and can hit the ground running, let’s get started.
Here’s the core of the assignment: craft compliant creatives and copy that speak to the benefits of the D-SNP plan, structure precise geo- and demographic targeting, connect tracking pixels, and optimise bids so that form submissions come in at an acceptable cost per lead. I already have a HIPAA-secure landing page; you will be free to suggest tweaks that might lift conversion rate.
Deliverables
• Campaign build in Facebook Ads Manager and Google Ads, including ad sets/groups, keywords, extensions, and look-alike or keyword audiences focused on dual-eligibles.
• 3–5 ad creatives per platform (static + video acceptable) that satisfy CMS marketing guidelines.
• Conversion tracking setup (Meta Pixel, GA4, Google Tag Manager) tied to the form-completion thank-you page.
• Weekly performance report outlining impressions, clicks, CPL, and optimisation actions taken.
• Final hand-off of all creative assets and account access.
Acceptance criteria: a minimum of 25 qualified form submissions in the first 30 days at or below the agreed cost per lead, with clear evidence of location and age filters matching Medicare beneficiaries.
If you have direct experience running compliant healthcare lead gen on these platforms and can hit the ground running, let’s get started.