Real Estate Facebook & Google Ads
Budget: $30 – $250 USD
I’m ready to scale my real-estate marketing and need a specialist who can take full ownership of both Facebook and Google ad campaigns. Facebook will be the immediate focus, with lead generation as the core KPI, while Google Search and Display will round out the strategy for added reach and conversion support.
The campaigns must speak to the full spectrum of properties I handle—residential, commercial and high-end luxury—so creative angles and audience segments should reflect those distinct buyer and tenant personas. I can supply existing listing photos, floor plans and basic copy; you’ll be refining the messaging, building multiple ad variations and structuring the campaigns inside Facebook Ads Manager and Google Ads.
Key deliverables
• Campaign setup in Facebook Ads Manager (lead-gen objective, pixel events, custom audiences, look-alikes)
• Google Ads build-out (keyword research, responsive search ads, retargeting display banners)
• Compelling ad creatives—copy, headlines and image direction tailored to each property class
• Ongoing optimisation for CPL and conversion rate, with clear weekly reporting through Data Studio or similar
• Recommendations for scaling or, if results warrant, expanding onto Instagram or LinkedIn later
Acceptance criteria
• First batch of ads live within seven days of project start
• Cost-per-lead targets agreed and tracked from day one
• Transparent reporting dashboards granting me real-time access
Let me know your experience with real-estate campaigns, any relevant case studies and the tools you prefer for tracking and optimisation. I’m ready to move quickly once I find the right partner.
The campaigns must speak to the full spectrum of properties I handle—residential, commercial and high-end luxury—so creative angles and audience segments should reflect those distinct buyer and tenant personas. I can supply existing listing photos, floor plans and basic copy; you’ll be refining the messaging, building multiple ad variations and structuring the campaigns inside Facebook Ads Manager and Google Ads.
Key deliverables
• Campaign setup in Facebook Ads Manager (lead-gen objective, pixel events, custom audiences, look-alikes)
• Google Ads build-out (keyword research, responsive search ads, retargeting display banners)
• Compelling ad creatives—copy, headlines and image direction tailored to each property class
• Ongoing optimisation for CPL and conversion rate, with clear weekly reporting through Data Studio or similar
• Recommendations for scaling or, if results warrant, expanding onto Instagram or LinkedIn later
Acceptance criteria
• First batch of ads live within seven days of project start
• Cost-per-lead targets agreed and tracked from day one
• Transparent reporting dashboards granting me real-time access
Let me know your experience with real-estate campaigns, any relevant case studies and the tools you prefer for tracking and optimisation. I’m ready to move quickly once I find the right partner.