Queensland Facebook/Instagram App Download Campaign
Budget: $250 – $750 AUD
I need an experienced Facebook Ads specialist to set up and manage a tightly geo-targeted campaign promoting my mobile app, “Know Your Rights QLD”. The sole audience is Queensland residents; every impression should stay within the state. My goal is straightforward: drive iOS and Android downloads while raising local awareness that the app is a practical, real-time tool for anyone who holds a driver’s licence and might interact with police.
Platform & format
• The campaign will run on Facebook and Instagram only.
• Carousel ads are the creative of choice, allowing us to spotlight the “Check Your Situation” feature, emphasise the QLD-specific content, and finish each frame with a clear “Download Now” call-to-action.
Tone & messaging
Keep copy informational—this is not legal advice—highlighting that the app offers instant guidance specific to Queensland laws. Simplicity and clarity matter more than legal jargon.
Scope of work
1. Audience setup: location locked to Queensland, broad age range.
2. Creative production: carousel images (or short videos if you propose a stronger approach), concise copy, and compelling headlines. - I have banners and app screenshots and YouTube video depicting app functionality.
3. Campaign build: objective set to App Installs for both iOS and Android, deep links to the App Store and Google Play.
4. Optimisation: ongoing testing of imagery, copy, and placements to maximise cost-per-install efficiency.
5. Reporting: weekly performance summary with recommendations.
If you’ve run local app install campaigns before—particularly in Australia—let’s talk. This is my first run at app development and advertisement, so I am open to suggestions and guidance.
Platform & format
• The campaign will run on Facebook and Instagram only.
• Carousel ads are the creative of choice, allowing us to spotlight the “Check Your Situation” feature, emphasise the QLD-specific content, and finish each frame with a clear “Download Now” call-to-action.
Tone & messaging
Keep copy informational—this is not legal advice—highlighting that the app offers instant guidance specific to Queensland laws. Simplicity and clarity matter more than legal jargon.
Scope of work
1. Audience setup: location locked to Queensland, broad age range.
2. Creative production: carousel images (or short videos if you propose a stronger approach), concise copy, and compelling headlines. - I have banners and app screenshots and YouTube video depicting app functionality.
3. Campaign build: objective set to App Installs for both iOS and Android, deep links to the App Store and Google Play.
4. Optimisation: ongoing testing of imagery, copy, and placements to maximise cost-per-install efficiency.
5. Reporting: weekly performance summary with recommendations.
If you’ve run local app install campaigns before—particularly in Australia—let’s talk. This is my first run at app development and advertisement, so I am open to suggestions and guidance.