Performance marketing expert needed
Budget: ₹12,500 – ₹37,500 INR
This project centers on building and optimising a performance-driven Facebook/Instagram ads funnel for my spiritual jewelry label, with an emphasis on Rudraksh and gemstone bracelets.
I’m looking for an experienced Meta Ads (Facebook & Instagram) performance marketer to scale sales for my spiritual jewellery ecommerce brand (Rudraksh, gemstone bracelets, crystal jewellery).
Scope of Work
• Facebook & Instagram Ads ONLY (no Google, no influencers)
• Campaign setup from scratch or audit existing account
• Funnel strategy (Cold → Warm → Retargeting)
• Creative testing (UGC, reels, image ads, copy angles)
Target audience
Buyers already searching for Rudraksh, crystal or gemstone bracelets and other spiritually aligned accessories form the core segment. I have basic customer personas, purchase data and product photos ready to share; your job is to translate these insights into laser-focused custom and look-alike audiences.
Scope of work
• Strategy & structure: draft a quick strategy document outlining campaign objectives, audience segments, estimated spend allocation and key KPIs (CPA, ROAS).
• Technical setup: confirm Pixel and conversion API are firing correctly, configure events, and prepare product-level tracking for catalog ads.
• Creative & copy: develop at least three image/video ads plus headline-text variations tailored to the target segment. Source stock imagery is available if required.
• Launch & optimisation: run the campaigns for the first four weeks, pausing under-performers, scaling winners and adjusting bids, placements and budgets daily.
• Reporting: deliver a concise weekly dashboard (spend, clicks, conversions, CPA, ROAS) with a short note on next actions.
Acceptance criteria
A clean setup with no tracking gaps, live campaigns within five days of project start, and weekly reports showing data-led optimisation steps.
All work happens in my existing Business Manager; I provide admin access. Tools you should be fluent with include Facebook Ads Manager, Pixel/Events Manager, Canva or similar for quick creatives, and Google Sheets or Data Studio for reports.
That’s the full brief—once you’re in, I’ll hand over product images, brand guidelines and past audience data so we can hit the ground running.
I’m looking for an experienced Meta Ads (Facebook & Instagram) performance marketer to scale sales for my spiritual jewellery ecommerce brand (Rudraksh, gemstone bracelets, crystal jewellery).
Scope of Work
• Facebook & Instagram Ads ONLY (no Google, no influencers)
• Campaign setup from scratch or audit existing account
• Funnel strategy (Cold → Warm → Retargeting)
• Creative testing (UGC, reels, image ads, copy angles)
Target audience
Buyers already searching for Rudraksh, crystal or gemstone bracelets and other spiritually aligned accessories form the core segment. I have basic customer personas, purchase data and product photos ready to share; your job is to translate these insights into laser-focused custom and look-alike audiences.
Scope of work
• Strategy & structure: draft a quick strategy document outlining campaign objectives, audience segments, estimated spend allocation and key KPIs (CPA, ROAS).
• Technical setup: confirm Pixel and conversion API are firing correctly, configure events, and prepare product-level tracking for catalog ads.
• Creative & copy: develop at least three image/video ads plus headline-text variations tailored to the target segment. Source stock imagery is available if required.
• Launch & optimisation: run the campaigns for the first four weeks, pausing under-performers, scaling winners and adjusting bids, placements and budgets daily.
• Reporting: deliver a concise weekly dashboard (spend, clicks, conversions, CPA, ROAS) with a short note on next actions.
Acceptance criteria
A clean setup with no tracking gaps, live campaigns within five days of project start, and weekly reports showing data-led optimisation steps.
All work happens in my existing Business Manager; I provide admin access. Tools you should be fluent with include Facebook Ads Manager, Pixel/Events Manager, Canva or similar for quick creatives, and Google Sheets or Data Studio for reports.
That’s the full brief—once you’re in, I’ll hand over product images, brand guidelines and past audience data so we can hit the ground running.