Online Consultancy Ads Optimisation
Budget: $3 – $10 NZD
We are a New Zealand-based immigration consultancy looking for a freelancer to manage our Facebook and Instagram advertising on an ongoing basis.
This is a long-term role (approx. 3 hours per week) focused on building and improving campaigns over time. We are not looking for high-volume lead generation — our priority is quality, relevant enquiries that are more likely to convert into clients.
We have previously experienced a high number of low-quality enquiries, so a key focus of this role is improving targeting and messaging to attract suitable candidates only.
Scope of Work
You will be responsible for:
Setting up and managing Facebook and Instagram ad campaigns
Writing ad copy and suggesting or creating simple visuals
Monitoring performance and making weekly adjustments
Testing and refining audiences, messaging, and creatives
Pausing underperforming ads and improving what works
Providing a short weekly summary of performance and actions
Campaigns will be built gradually across:
Residence (SMC and Green List pathways)
Partner visas
Visitor visas
Work visas (AEWV and related)
We will initially target people already in New Zealand, with the potential to expand later.
How We Work
We prefer a measured, steady approach, not rapid scaling
Campaigns should be built and improved over time
We will provide guidance on messaging and target audience
We are looking for someone who can think critically and suggest improvements
Ideal Freelancer
Strong experience with Facebook/Instagram ads (lead generation)
Focuses on lead quality, not just clicks or volume
Comfortable working within a low-hour, long-term role
Good written English for ad copy
Able to work independently and provide clear insights
To Apply
Please include:
Examples of similar lead generation campaigns
A brief explanation of how you would improve lead quality for this type of service
Your suggested approach for starting this project
This is a long-term opportunity for the right person, with potential to increase hours as campaigns grow.
This is a long-term role (approx. 3 hours per week) focused on building and improving campaigns over time. We are not looking for high-volume lead generation — our priority is quality, relevant enquiries that are more likely to convert into clients.
We have previously experienced a high number of low-quality enquiries, so a key focus of this role is improving targeting and messaging to attract suitable candidates only.
Scope of Work
You will be responsible for:
Setting up and managing Facebook and Instagram ad campaigns
Writing ad copy and suggesting or creating simple visuals
Monitoring performance and making weekly adjustments
Testing and refining audiences, messaging, and creatives
Pausing underperforming ads and improving what works
Providing a short weekly summary of performance and actions
Campaigns will be built gradually across:
Residence (SMC and Green List pathways)
Partner visas
Visitor visas
Work visas (AEWV and related)
We will initially target people already in New Zealand, with the potential to expand later.
How We Work
We prefer a measured, steady approach, not rapid scaling
Campaigns should be built and improved over time
We will provide guidance on messaging and target audience
We are looking for someone who can think critically and suggest improvements
Ideal Freelancer
Strong experience with Facebook/Instagram ads (lead generation)
Focuses on lead quality, not just clicks or volume
Comfortable working within a low-hour, long-term role
Good written English for ad copy
Able to work independently and provide clear insights
To Apply
Please include:
Examples of similar lead generation campaigns
A brief explanation of how you would improve lead quality for this type of service
Your suggested approach for starting this project
This is a long-term opportunity for the right person, with potential to increase hours as campaigns grow.