Online Advertising Across Social & Search
Budget: $250 – $750 AUD
I need a results-focused online advertising push that covers both social channels and search engines. On the social side, the campaign must run simultaneously on Facebook, Instagram and LinkedIn, each with creative adapted to the audience and ad format of the platform. For search, I want highly targeted keyword ads that capture intent and drive qualified traffic straight to our landing pages.
What I will supply:
• Brand guidelines, existing creative assets and audience personas
• Access to our ad accounts and tracking pixels
What I expect you to deliver:
• A complete media plan outlining spend allocation between Facebook, Instagram, LinkedIn and the chosen search network
• Ad copy, visual concepts and A/B variants prepared for each placement
• Precise audience targeting setups, including custom and look-alike segments
• Conversion tracking configured end-to-end so every click and lead is measured
• Weekly performance reports with clear insights and optimisation actions
Acceptance criteria:
• Campaigns go live on all specified platforms within the first week
• Tracking shows at least 95 % data integrity across channels
• CPC and CPA benchmarks are met or improved within the first month
If you are experienced with Facebook Ads Manager, LinkedIn Campaign Manager, Instagram placements and Google Ads (or a comparable search platform) and can demonstrate past success in multi-channel performance campaigns, I’d love to review your plan and timeline.
What I will supply:
• Brand guidelines, existing creative assets and audience personas
• Access to our ad accounts and tracking pixels
What I expect you to deliver:
• A complete media plan outlining spend allocation between Facebook, Instagram, LinkedIn and the chosen search network
• Ad copy, visual concepts and A/B variants prepared for each placement
• Precise audience targeting setups, including custom and look-alike segments
• Conversion tracking configured end-to-end so every click and lead is measured
• Weekly performance reports with clear insights and optimisation actions
Acceptance criteria:
• Campaigns go live on all specified platforms within the first week
• Tracking shows at least 95 % data integrity across channels
• CPC and CPA benchmarks are met or improved within the first month
If you are experienced with Facebook Ads Manager, LinkedIn Campaign Manager, Instagram placements and Google Ads (or a comparable search platform) and can demonstrate past success in multi-channel performance campaigns, I’d love to review your plan and timeline.