NGO Conversion-Focused Social Ads
Budget: ₹1,500 – ₹12,500 INR
Our non-profit is preparing to scale a donation and volunteer-signup drive and I need an experienced ads specialist to take full ownership of the campaign. The focus is pure conversions, not just impressions or general engagement.
You’ll be working across Facebook, Instagram and Twitter, handling everything from audience research and creative recommendations to daily optimisation. Solid grasp of Meta Ads Manager, Twitter Ads, pixel/server-side tracking and look-alike audience building is essential, because I want clear attribution for each dollar spent.
Deliverables I expect:
• A concise media plan that outlines target segments, bidding strategy and projected conversion metrics
• End-to-end campaign build in each platform, including copy, creative direction and tracking setup
• Ongoing optimisation twice a week for four weeks, with adjustments based on real-time performance
• A final report summarising spend, CPL/CPA and actionable insights for next phases
All creative assets (images, video or copy) you develop must be handed over in editable format. If you have previous success stories for NGOs or purpose-driven brands, share them when you apply so I can gauge fit quickly.
You’ll be working across Facebook, Instagram and Twitter, handling everything from audience research and creative recommendations to daily optimisation. Solid grasp of Meta Ads Manager, Twitter Ads, pixel/server-side tracking and look-alike audience building is essential, because I want clear attribution for each dollar spent.
Deliverables I expect:
• A concise media plan that outlines target segments, bidding strategy and projected conversion metrics
• End-to-end campaign build in each platform, including copy, creative direction and tracking setup
• Ongoing optimisation twice a week for four weeks, with adjustments based on real-time performance
• A final report summarising spend, CPL/CPA and actionable insights for next phases
All creative assets (images, video or copy) you develop must be handed over in editable format. If you have previous success stories for NGOs or purpose-driven brands, share them when you apply so I can gauge fit quickly.