Multiplatform Paid Ads Strategist

I’m ready to scale sales for my services, physical products, and digital offers through tightly-run campaigns on Facebook, Google, and TikTok. I need a data-driven ads specialist who can own the entire process—from strategic planning to daily optimisation—so every dollar spent translates into measurable revenue.

You’ll be expected to:
• Build and launch campaigns, configuring audiences, conversion tracking, and remarketing on all three platforms.
• Continuously A/B test creatives, copy, and landing pages, then act on the winners to drive down CPA.
• Monitor performance in real time, making proactive budget and bid adjustments that keep results trending upward.
• Produce clear weekly reports that highlight key metrics, insights, and next steps.
• Work closely with my creative and marketing teams to ensure all ads stay on-brand and consistent with broader goals.

Acceptance criteria:
1. Campaigns live and fully tracked on Facebook, Google, and TikTok.
2. At least two split-test variants running per ad group within the first week.
3. Weekly report delivered in an agreed template, including CPA, ROAS, and optimisation actions taken.
4. Documented roadmap for scaling once target ROAS is hit.

If you have a proven record of turning paid traffic into sales across these channels, let’s talk.