Multiplatform Brand Awareness Campaign 1 - GOL 2025
Budget: ₹12,500 – ₹37,500 INR
This project revolves around building and rolling out a cohesive brand-awareness push on Facebook and Instagram. The aim is to place our message in front of a clearly defined demographic, spark recognition, and keep the conversation going right up to (and through) our upcoming events.
NOTE: This is a GROWING segment Globally and very new to India, the Content Created will be of a high level, giving you a strong assets to work with. This can be one of the best campaigns you will ever work on, giving you a great boost for your portfolio.
Scope of work
• Strategy: refine the target persona, map the user journey, and outline a paid + organic calendar that leverages Facebook Ads Manager and Instagram Reels/Stories.
• Creative production: design short-form videos, thumb-stopping infographics, and a share-friendly event schedule that all carry the same visual identity.
• Distribution: schedule, post, and boost the assets in line with the approved calendar, adjusting placements and spend daily based on performance.
• Monitoring & reporting: track reach, impressions, and engagement inside Meta Business Suite, then provide a concise weekly report highlighting wins, lessons, and next steps.
Acceptance criteria
1. A documented campaign plan covering goal, audience, messaging, asset list, and timeline.
2. Three video variations, three infographic sets, and several polished event schedule graphics delivered in editable formats (Adobe Premiere/After Effects and Photoshop/Illustrator files acceptable).
3. All posts published on the agreed dates/times and tagged correctly.
4. Weekly report shows clear movement in brand-awareness metrics (reach and impressions) against the baseline established before launch.
Collaboration happens in a shared Google Drive for assets and a Trello board for status tracking; communication runs via Whats app. Looking forward to turning this concept into a campaign people remember.
NOTE: This is a GROWING segment Globally and very new to India, the Content Created will be of a high level, giving you a strong assets to work with. This can be one of the best campaigns you will ever work on, giving you a great boost for your portfolio.
Scope of work
• Strategy: refine the target persona, map the user journey, and outline a paid + organic calendar that leverages Facebook Ads Manager and Instagram Reels/Stories.
• Creative production: design short-form videos, thumb-stopping infographics, and a share-friendly event schedule that all carry the same visual identity.
• Distribution: schedule, post, and boost the assets in line with the approved calendar, adjusting placements and spend daily based on performance.
• Monitoring & reporting: track reach, impressions, and engagement inside Meta Business Suite, then provide a concise weekly report highlighting wins, lessons, and next steps.
Acceptance criteria
1. A documented campaign plan covering goal, audience, messaging, asset list, and timeline.
2. Three video variations, three infographic sets, and several polished event schedule graphics delivered in editable formats (Adobe Premiere/After Effects and Photoshop/Illustrator files acceptable).
3. All posts published on the agreed dates/times and tagged correctly.
4. Weekly report shows clear movement in brand-awareness metrics (reach and impressions) against the baseline established before launch.
Collaboration happens in a shared Google Drive for assets and a Trello board for status tracking; communication runs via Whats app. Looking forward to turning this concept into a campaign people remember.