Meta Lead Generation Strategist (Performance Marketing for U.S. Home Services)
Budget: $25 – $50 USD
Meta Lead Generation Strategist (Performance Marketing for U.S. Home Services)
Rate: $23-$26/hour
Hours: Minimum 5 hours per day, Monday–Friday — non-negotiable
Availability: Daily active operators only — no casual freelancers or passive media buyers
About the Role
We are Contractor Growth Engine, a performance marketing agency serving U.S. home service contractors — including roofing, landscaping, and outdoor living.
We’re hiring a Meta Lead Generation Strategist who will take full ownership of daily campaign performance, optimization, and creative direction.
You’ll be supported by a dedicated full-time assistant who handles research, UGC coordination, and implementation — so you can stay focused on strategy, analysis, and results.
This is a hands-on, data-driven role, not a passive media buyer seat. You must be available for quick 10–15 minute daily performance syncs (Monday–Friday) to review numbers and make fast decisions.
Daily Responsibilities
Analyze Meta (Facebook + Instagram) lead generation campaigns daily — track CPL, lead quality, and performance trends.
Launch and optimize Facebook Lead Form campaigns (no traffic or ecommerce).
Develop and test new creative angles, hooks, and formats — you set the direction, your assistant executes.
Lead your assistant to ensure all UGC, ad copy, and creative assets are ready for launch.
Manage daily optimization — budgets, bids, audiences, and placements.
Join a quick daily sync to align strategy and make data-based decisions.
Deliverables
Daily Optimization Reports
Adjust budgets, bids, and targeting for all active Meta campaigns.
Submit a daily summary (CPL, CTR, lead volume, conversion data).
New Campaign Launches
Launch a minimum of 3 new ad variations or campaigns weekly.
Follow platform best practices and our internal structure (naming, tracking, etc.).
Creative Direction Briefs
Provide a weekly creative testing plan (hooks, angles, ad copy ideas).
Work with your assistant to ensure all UGC and design assets are ready on time.
Lead Generation Strategy Updates
Deliver bi-weekly insights to improve lead quality and lower CPL.
Identify underperforming markets and propose new tests.
Performance Dashboard
Maintain a live tracking sheet or dashboard summarizing spend, leads, and ROI.
Submit an end-of-week wrap-up highlighting wins, losses, and next steps.
Compensation & Growth Plan
$23-$26/hour, minimum 5 hours/day (Mon–Fri) required.
Fast-track to $3,000–$3,500/month full-time salaried role within 60 days if performance is strong.
Questions
1. Share ONE contractor or local service campaign you have personally scaled. Please include the niche, Country, and average CPL.
2. Confirm you have run Facebook Lead Form ads (not traffic or ecommerce)
3. Confirm you have run Google Ads for local lead generation
4. Do you have the CAPACITY to devote 5 hours a day to an agency as their primary media buyer with a supporting assistant?
5. Can you commit to daily availability (Mon–Fri) + quick 10–15 min syncs?
Rate: $23-$26/hour
Hours: Minimum 5 hours per day, Monday–Friday — non-negotiable
Availability: Daily active operators only — no casual freelancers or passive media buyers
About the Role
We are Contractor Growth Engine, a performance marketing agency serving U.S. home service contractors — including roofing, landscaping, and outdoor living.
We’re hiring a Meta Lead Generation Strategist who will take full ownership of daily campaign performance, optimization, and creative direction.
You’ll be supported by a dedicated full-time assistant who handles research, UGC coordination, and implementation — so you can stay focused on strategy, analysis, and results.
This is a hands-on, data-driven role, not a passive media buyer seat. You must be available for quick 10–15 minute daily performance syncs (Monday–Friday) to review numbers and make fast decisions.
Daily Responsibilities
Analyze Meta (Facebook + Instagram) lead generation campaigns daily — track CPL, lead quality, and performance trends.
Launch and optimize Facebook Lead Form campaigns (no traffic or ecommerce).
Develop and test new creative angles, hooks, and formats — you set the direction, your assistant executes.
Lead your assistant to ensure all UGC, ad copy, and creative assets are ready for launch.
Manage daily optimization — budgets, bids, audiences, and placements.
Join a quick daily sync to align strategy and make data-based decisions.
Deliverables
Daily Optimization Reports
Adjust budgets, bids, and targeting for all active Meta campaigns.
Submit a daily summary (CPL, CTR, lead volume, conversion data).
New Campaign Launches
Launch a minimum of 3 new ad variations or campaigns weekly.
Follow platform best practices and our internal structure (naming, tracking, etc.).
Creative Direction Briefs
Provide a weekly creative testing plan (hooks, angles, ad copy ideas).
Work with your assistant to ensure all UGC and design assets are ready on time.
Lead Generation Strategy Updates
Deliver bi-weekly insights to improve lead quality and lower CPL.
Identify underperforming markets and propose new tests.
Performance Dashboard
Maintain a live tracking sheet or dashboard summarizing spend, leads, and ROI.
Submit an end-of-week wrap-up highlighting wins, losses, and next steps.
Compensation & Growth Plan
$23-$26/hour, minimum 5 hours/day (Mon–Fri) required.
Fast-track to $3,000–$3,500/month full-time salaried role within 60 days if performance is strong.
Questions
1. Share ONE contractor or local service campaign you have personally scaled. Please include the niche, Country, and average CPL.
2. Confirm you have run Facebook Lead Form ads (not traffic or ecommerce)
3. Confirm you have run Google Ads for local lead generation
4. Do you have the CAPACITY to devote 5 hours a day to an agency as their primary media buyer with a supporting assistant?
5. Can you commit to daily availability (Mon–Fri) + quick 10–15 min syncs?
Related categories:
Facebook Marketing
Social Media Marketing
Instagram Marketing
Lead Generation
Facebook Ads