B2C Meta Lead Generation Ads

Job ID: 40066322

Budget: ₹600 – ₹1,500 INR

I need an experienced Meta Ads specialist to take full ownership of a lead-generation campaign aimed at a Business-to-Consumer audience. The campaign will run across Facebook and Instagram, so you should feel confident building and optimising ads within Meta Business Suite, navigating Ads Manager, and working with Meta Pixel/Conversions API to track every step of the funnel.

My primary goal is simple: a steady flow of qualified consumer leads. You’ll handle everything from audience research and creative direction to daily optimisation, split testing, and clear, data-driven reporting. Expect to adjust bids, placements, and creatives rapidly as performance data rolls in, keeping cost-per-lead trending downward while volume climbs.

To keep us aligned, here’s what I’ll look for:

• Initial strategy doc outlining audiences, hooks, and KPIs
• Full ad build inside my Business Manager, including copy, creative, and tracking setup
• Ongoing optimisation with weekly performance snapshots and recommendations
• End-of-month summary highlighting wins, lessons, and next-step scaling ideas

If you’ve scaled consumer funnels before and can demonstrate past results on Facebook and Instagram, let’s talk and get this campaign live.