Meta Lead-Gen Specialist (Home Improvement) - Audit First, Quality-Focused
Budget: $250 – $750 USD
Project Overview
We’re scaling proven homeowner lead funnels and are looking for a hands-on Meta (Facebook/Instagram) lead-gen specialist who has real experience running home-improvement campaigns, not just theory or general digital marketing.
Our priority is lead quality first, then scale.
We already generate exclusive homeowner leads daily. You will inherit real historical data, stable tracking, and clear benchmarks.
This engagement starts with a paid 7-day audit. If the audit is strong and we see meaningful quality improvements, we’ll move into monthly management and scaling.
Our Current Focus
Meta-first strategy
Google Ads comes later once Meta quality is proven
Start with Roofing + Windows
Initial spend: ~$50/day per ad set
Scale target: up to $5,000/day total
We care more about booking-ready homeowners than cheap CPL
Verticals We Run:
Roofing, Windows, Solar, HVAC, Bathroom Remodels, Flooring, Gutters, Walk-in Tubs, Home Security, Home Warranty, Siding.
Each vertical has compliance, messaging, and lead-quality nuances.
We are not looking to train someone new to home-improvement lead gen.
Deliverables (Audit Phase - 7 Days)
You will produce a written audit + media plan, including:
Meta Account Audit
Campaign & ad set structure
Targeting & audience strategy
Creative & messaging review
Placement & spend efficiency
Funnel alignment
Tracking & Data Review
Pixel + CAPI setup & health
Event correctness (lead vs junk signals)
GA4 / GTM overview (if applicable)
Roofing + Windows Media Plan
Targeting strategy & exclusions
Creative angles & ad concepts
Budget allocation & scaling roadmap
Lead-quality improvement plan (explicit)
If Audit Goes Well we then move to Monthly Management
Campaign builds & optimization
Audience refinement
Creative testing & iteration
Landing page feedback
Bid & budget optimization
Weekly reporting with insights (no vanity metrics)
What Success Looks Like
Higher % of homeowners ready to book estimates
Fewer low-intent / unqualified leads
Stable or improved CPL without sacrificing quality
Clear, repeatable path to scale
Hard Requirements (Read Carefully)
You must have:
Hands-on Meta lead-gen experience in home-improvement or local services
Experience improving lead quality, not just lowering CPL
Comfort working with Pixel + CAPI + CRM feedback
Ability to explain exact actions you took, not just outcomes
Availability for a pre-award Freelancer call
Agreement to no account access until after call + award (security)
If you are a generalist agency, SEO shop, or mostly do web/dev work, this is not a fit.
To Apply - Please Answer These Screening Questions
Short, direct answers only. High-level talk will not be shortlisted.
Direct home-improvement experience
Have you personally created and managed Meta ads for roofing, windows, HVAC, solar, or similar services?
List the vertical(s) and how long you worked on each.
Campaign setup reality
For one home-improvement campaign you ran:
What campaign objective did you use (Lead Form, Website Lead, etc.)?
How did you structure campaigns and ad sets at launch?
Lead quality problem - action taken
Describe one real lead-quality issue you faced (bad intent, renters, price shoppers, etc.).
What exactly did you change inside Meta to fix it, and what improved?
Hands-on quality levers
What specific things do you use to reduce low-intent leads?
(e.g. form questions, exclusions, geo controls, creative angles, friction steps)
Tracking confidence
How do you verify Pixel + CAPI events are accurate before optimizing?
What do you check first, and what issues have you fixed in the past?
Scaling discipline
How do you scale from ~$50/day ad sets to higher spend without breaking lead quality?
Availability & process
Can you join a short pre-award Freelancer call if shortlisted?
Do you agree to no access before award?
FAQs
Q: Is this Meta-only?
A: Yes initially. Google Ads comes later after Meta quality is proven.
Q: Will I get access immediately?
A: No. Access is granted only after a pre-award call + award.
Q: Is this long-term?
A: Yes, if the audit is strong and quality improves.
Q: What kind of leads are these?
A: Exclusive homeowner intent leads for local contractors.
We judge success by booking readiness, not form fills.
We’re scaling proven homeowner lead funnels and are looking for a hands-on Meta (Facebook/Instagram) lead-gen specialist who has real experience running home-improvement campaigns, not just theory or general digital marketing.
Our priority is lead quality first, then scale.
We already generate exclusive homeowner leads daily. You will inherit real historical data, stable tracking, and clear benchmarks.
This engagement starts with a paid 7-day audit. If the audit is strong and we see meaningful quality improvements, we’ll move into monthly management and scaling.
Our Current Focus
Meta-first strategy
Google Ads comes later once Meta quality is proven
Start with Roofing + Windows
Initial spend: ~$50/day per ad set
Scale target: up to $5,000/day total
We care more about booking-ready homeowners than cheap CPL
Verticals We Run:
Roofing, Windows, Solar, HVAC, Bathroom Remodels, Flooring, Gutters, Walk-in Tubs, Home Security, Home Warranty, Siding.
Each vertical has compliance, messaging, and lead-quality nuances.
We are not looking to train someone new to home-improvement lead gen.
Deliverables (Audit Phase - 7 Days)
You will produce a written audit + media plan, including:
Meta Account Audit
Campaign & ad set structure
Targeting & audience strategy
Creative & messaging review
Placement & spend efficiency
Funnel alignment
Tracking & Data Review
Pixel + CAPI setup & health
Event correctness (lead vs junk signals)
GA4 / GTM overview (if applicable)
Roofing + Windows Media Plan
Targeting strategy & exclusions
Creative angles & ad concepts
Budget allocation & scaling roadmap
Lead-quality improvement plan (explicit)
If Audit Goes Well we then move to Monthly Management
Campaign builds & optimization
Audience refinement
Creative testing & iteration
Landing page feedback
Bid & budget optimization
Weekly reporting with insights (no vanity metrics)
What Success Looks Like
Higher % of homeowners ready to book estimates
Fewer low-intent / unqualified leads
Stable or improved CPL without sacrificing quality
Clear, repeatable path to scale
Hard Requirements (Read Carefully)
You must have:
Hands-on Meta lead-gen experience in home-improvement or local services
Experience improving lead quality, not just lowering CPL
Comfort working with Pixel + CAPI + CRM feedback
Ability to explain exact actions you took, not just outcomes
Availability for a pre-award Freelancer call
Agreement to no account access until after call + award (security)
If you are a generalist agency, SEO shop, or mostly do web/dev work, this is not a fit.
To Apply - Please Answer These Screening Questions
Short, direct answers only. High-level talk will not be shortlisted.
Direct home-improvement experience
Have you personally created and managed Meta ads for roofing, windows, HVAC, solar, or similar services?
List the vertical(s) and how long you worked on each.
Campaign setup reality
For one home-improvement campaign you ran:
What campaign objective did you use (Lead Form, Website Lead, etc.)?
How did you structure campaigns and ad sets at launch?
Lead quality problem - action taken
Describe one real lead-quality issue you faced (bad intent, renters, price shoppers, etc.).
What exactly did you change inside Meta to fix it, and what improved?
Hands-on quality levers
What specific things do you use to reduce low-intent leads?
(e.g. form questions, exclusions, geo controls, creative angles, friction steps)
Tracking confidence
How do you verify Pixel + CAPI events are accurate before optimizing?
What do you check first, and what issues have you fixed in the past?
Scaling discipline
How do you scale from ~$50/day ad sets to higher spend without breaking lead quality?
Availability & process
Can you join a short pre-award Freelancer call if shortlisted?
Do you agree to no access before award?
FAQs
Q: Is this Meta-only?
A: Yes initially. Google Ads comes later after Meta quality is proven.
Q: Will I get access immediately?
A: No. Access is granted only after a pre-award call + award.
Q: Is this long-term?
A: Yes, if the audit is strong and quality improves.
Q: What kind of leads are these?
A: Exclusive homeowner intent leads for local contractors.
We judge success by booking readiness, not form fills.