Meta Lead-Gen Ads for NGOs
Budget: ₹400 – ₹750 INR
I need a results-driven Meta Ads specialist to build and optimise Facebook and Instagram campaigns that make phones ring for an NGO initiative I manage. The single metric that matters is qualified phone enquiries, so everything — from campaign structure to creative, targeting and bid strategy — must be tuned for call generation rather than form fills or newsletter sign-ups.
Here is what I expect:
• A complete campaign setup inside Ads Manager, including audiences, ad sets, call-focused creatives and conversion tracking configured to count calls.
• Persuasive copy and visuals that resonate with a socially conscious audience and comply with Meta’s advertising policies.
• Ongoing optimisation during the first weeks: A/B testing headlines, visuals and call-to-action buttons, refining audiences, adjusting budgets and bidding to lower the cost per call.
• Transparent reporting that shows daily spend, reach, impressions, cost per result and, most importantly, the number of verified phone leads.
I will provide the NGO’s branding assets, phone-tracking solution and any compliance documentation you need. Please let me know your experience with lead-generation campaigns on Meta, average cost-per-call results you have achieved and how quickly you can launch once assets are in hand.
Here is what I expect:
• A complete campaign setup inside Ads Manager, including audiences, ad sets, call-focused creatives and conversion tracking configured to count calls.
• Persuasive copy and visuals that resonate with a socially conscious audience and comply with Meta’s advertising policies.
• Ongoing optimisation during the first weeks: A/B testing headlines, visuals and call-to-action buttons, refining audiences, adjusting budgets and bidding to lower the cost per call.
• Transparent reporting that shows daily spend, reach, impressions, cost per result and, most importantly, the number of verified phone leads.
I will provide the NGO’s branding assets, phone-tracking solution and any compliance documentation you need. Please let me know your experience with lead-generation campaigns on Meta, average cost-per-call results you have achieved and how quickly you can launch once assets are in hand.