US Meta Lead Ad Campaign

Set up and manage a Meta Ads lead-generation campaign aimed at both B2B and B2C audiences in the United States. The entire effort must operate under one roof in Meta Business Manager, with ads running specifically on Facebook and Messenger.

The job covers everything from initial strategy through launch and optimisation: audience research, campaign structure, ad copy, creative guidance, tracking implementation, and continual performance tuning inside Ads Manager. My sole success metric is the volume and quality of leads captured, so you’ll need to build forms or conversion events that pass prospects cleanly into my CRM.

Please ensure:
• Precise U.S. geo-targeting and any relevant demographic or interest layers
• Clear split-testing plans for copy, visual and placement variants
• Daily monitoring during ramp-up, followed by weekly reporting that highlights CPL, CTR and ROAS trends

Include in your proposal a brief outline of the funnel you would deploy, the optimisation events you prefer for lead generation, and one recent example where you improved lead volume for a Facebook or Messenger campaign.