Meta Expert Required for Lead Generation AppDevelopment agency
Budget: $10 – $30 AUD
Meta Ads Specialist (Facebook & Instagram Ads Manager)
Role Overview
We’re looking for a results-driven Meta Ads Specialist to plan, launch, and scale high-performing ad campaigns across Facebook and Instagram. This role is responsible for everything from pixel setup to campaign optimization, with a strong focus on ROI, lead generation, and conversion growth.
You won’t just “run ads”—you’ll build a system that consistently brings in revenue.
Key Responsibilities
Campaign Strategy & Execution
* Plan, create, and manage ad campaigns inside **Meta Ads Manager**
* Build full-funnel strategies (awareness → consideration → conversion)
* Launch campaigns for lead generation, sales, retargeting, and brand growth
* Manage budgets and scale winning campaigns
Pixel & Tracking Setup
* Install and manage Meta Pixel and Conversion API
* Set up standard + custom events (PageView, Lead, Purchase, etc.)
* Verify tracking using **Meta Events Manager**
* Troubleshoot tracking issues and ensure accurate attribution
Optimization & Performance
* Analyze campaign performance (CTR, CPC, CPA, ROAS)
* Run A/B tests on creatives, audiences, and copy
* Optimize campaigns daily/weekly to improve results
* Kill underperforming ads and scale winners aggressively
Audience Targeting
* Build and refine custom audiences (website visitors, email lists, engagement)
* Create lookalike audiences for scaling
* Continuously test and optimize targeting strategies
Creative & Copy Direction
* Work with design/content teams to develop high-converting ads
* Write or guide compelling ad copy
* Test multiple variations of creatives (images, videos, hooks)
Reporting & Insights
* Provide weekly/monthly performance reports
* Identify trends, insights, and opportunities for growth
* Recommend strategic improvements based on data
Role Overview
We’re looking for a results-driven Meta Ads Specialist to plan, launch, and scale high-performing ad campaigns across Facebook and Instagram. This role is responsible for everything from pixel setup to campaign optimization, with a strong focus on ROI, lead generation, and conversion growth.
You won’t just “run ads”—you’ll build a system that consistently brings in revenue.
Key Responsibilities
Campaign Strategy & Execution
* Plan, create, and manage ad campaigns inside **Meta Ads Manager**
* Build full-funnel strategies (awareness → consideration → conversion)
* Launch campaigns for lead generation, sales, retargeting, and brand growth
* Manage budgets and scale winning campaigns
Pixel & Tracking Setup
* Install and manage Meta Pixel and Conversion API
* Set up standard + custom events (PageView, Lead, Purchase, etc.)
* Verify tracking using **Meta Events Manager**
* Troubleshoot tracking issues and ensure accurate attribution
Optimization & Performance
* Analyze campaign performance (CTR, CPC, CPA, ROAS)
* Run A/B tests on creatives, audiences, and copy
* Optimize campaigns daily/weekly to improve results
* Kill underperforming ads and scale winners aggressively
Audience Targeting
* Build and refine custom audiences (website visitors, email lists, engagement)
* Create lookalike audiences for scaling
* Continuously test and optimize targeting strategies
Creative & Copy Direction
* Work with design/content teams to develop high-converting ads
* Write or guide compelling ad copy
* Test multiple variations of creatives (images, videos, hooks)
Reporting & Insights
* Provide weekly/monthly performance reports
* Identify trends, insights, and opportunities for growth
* Recommend strategic improvements based on data