Meta Ads for Service Leads
Budget: $30 – $250 CAD
I’m ready to scale my service-based business through Facebook and Instagram, and I need someone who truly understands how Meta’s algorithms decide who sees what, when, and why. The single metric that matters here is qualified leads (or direct sales if you see an opportunity to shorten the funnel); every decision—from campaign structure to creative rotation—should point toward that outcome.
You’ll walk into a project with a clearly defined audience persona, existing pixel data, and brand guidelines already waiting. I’ll hand you the details, you’ll translate them into high-intent look-alike, custom, and retargeting segments, then let the algorithm do its finest work while you steer the ship.
Deliverables I’m expecting:
• A concise strategy roadmap that breaks down cold, warm, and retargeting stages aimed at the Leads objective
• Thumb-stopping ad copy and creative recommendations; raw assets can be supplied on request
• Full campaign build inside Ads Manager, including events/pixel verification and Advantage+ or manual bidding setups as appropriate
• Ongoing optimisation, testing, and budget allocation adjustments with clear, weekly reporting on CPL, CPA, and ROAS
Acceptance criteria: campaigns must be live within seven days of project start, reporting dashboards accessible to me 24/7, and CPL kept below an agreed threshold for the first month.
If leveraging Meta’s latest tools (Advantage+ placements, CAPI, dynamic creative) is second nature to you, let’s talk.
You’ll walk into a project with a clearly defined audience persona, existing pixel data, and brand guidelines already waiting. I’ll hand you the details, you’ll translate them into high-intent look-alike, custom, and retargeting segments, then let the algorithm do its finest work while you steer the ship.
Deliverables I’m expecting:
• A concise strategy roadmap that breaks down cold, warm, and retargeting stages aimed at the Leads objective
• Thumb-stopping ad copy and creative recommendations; raw assets can be supplied on request
• Full campaign build inside Ads Manager, including events/pixel verification and Advantage+ or manual bidding setups as appropriate
• Ongoing optimisation, testing, and budget allocation adjustments with clear, weekly reporting on CPL, CPA, and ROAS
Acceptance criteria: campaigns must be live within seven days of project start, reporting dashboards accessible to me 24/7, and CPL kept below an agreed threshold for the first month.
If leveraging Meta’s latest tools (Advantage+ placements, CAPI, dynamic creative) is second nature to you, let’s talk.