Meta Ads for B2C Leads
Budget: ₹3,500 – ₹5,000 INR
I’m ready to roll out a lead-generation campaign across the Meta network—mainly Facebook and Instagram—focused exclusively on consumer audiences. The objective is simple: capture quality B2C leads at the lowest possible cost per result and feed them straight into my CRM.
Here’s the flow I have in mind.
• Strategy & setup: refine the customer persona, map out an offer that converts, install the Meta pixel (or Conversions API) and create high-intent look-alike audiences.
• Creative & copy: design scroll-stopping visuals or short-form videos, write concise headlines and primary text that align with Meta’s ad policies, and build landing pages or instant forms that keep users inside the platform when appropriate.
• Campaign management: structure ad sets for testing, adjust budgets daily, refresh creatives as fatigue appears, and implement retargeting sequences.
• Tracking & reporting: keep ROAS and CPL dashboards up to date in Ads Manager, then provide a weekly summary with next-step recommendations.
I’m open on demographic splits and placements—as long as each test is data-driven. If you regularly work with tools like Meta Business Suite, Facebook Ads Manager, Canva/Adobe for creatives, and Google Sheets or Data Studio for reporting, you’ll move quickly here.
Once leads are flowing consistently, I’ll assess scale-up options and explore automation. Let me know how you would tackle this brief and the timeline you’d need to hit first results.
Here’s the flow I have in mind.
• Strategy & setup: refine the customer persona, map out an offer that converts, install the Meta pixel (or Conversions API) and create high-intent look-alike audiences.
• Creative & copy: design scroll-stopping visuals or short-form videos, write concise headlines and primary text that align with Meta’s ad policies, and build landing pages or instant forms that keep users inside the platform when appropriate.
• Campaign management: structure ad sets for testing, adjust budgets daily, refresh creatives as fatigue appears, and implement retargeting sequences.
• Tracking & reporting: keep ROAS and CPL dashboards up to date in Ads Manager, then provide a weekly summary with next-step recommendations.
I’m open on demographic splits and placements—as long as each test is data-driven. If you regularly work with tools like Meta Business Suite, Facebook Ads Manager, Canva/Adobe for creatives, and Google Sheets or Data Studio for reporting, you’ll move quickly here.
Once leads are flowing consistently, I’ll assess scale-up options and explore automation. Let me know how you would tackle this brief and the timeline you’d need to hit first results.