Meta Ads Specialist for Facebook & Instagram

We are looking for an experienced Meta Ads Specialist who can plan, execute, optimize, and scale Facebook & Instagram ad campaigns for our business (e-commerce platform ).

What We’re Looking For

Proven hands-on experience with Meta Ads (Facebook & Instagram)

Strong understanding of ad funnels (Cold → Warm → Hot audiences)

Experience with lead generation / e-commerce / conversions (mention what applies)

Ability to analyze data and optimize ROAS / CPA

Expert in audience targeting, retargeting, and lookalike audiences

Skilled in A/B testing creatives, copies, and audiences

Experience with Pixel setup, CAPI, conversion api and event tracking

Comfortable working with limited budgets and scaling profitable campaigns

Can create or guide ad copy & creatives (bonus if you can do both)

Responsibilities

Set up and manage Meta ad campaigns from scratch

Daily monitoring and optimization of ads

Improve CTR, reduce CPL / CPA, and increase ROAS

Create and test multiple ad creatives and copies

Set up proper tracking (Meta Pixel, events, conversions)

Retarget website visitors, cart abandoners, and engaged users

Share weekly performance reports and insights

Suggest strategy improvements based on data

Must Have

At least 2–3 years of Meta Ads experience

Screenshots or case studies of past results

Strong communication and reporting skills

Availability for regular optimization and quick changes

Good to Have (Bonus)

Experience with Indian market

Knowledge of WhatsApp / Lead Form ads

Experience integrating Meta ads with Shopify / custom websites

Basic understanding of Google Analytics