Meta Ads Specialist (Facebook & Instagram Campaign Manager)
Budget: €12 – €18 EUR
Meta Ads Specialist (Facebook & Instagram Campaign Manager)
Location: Remote
Commitment: Part-time / Monthly Retainer
Start Date: Immediate
About Us:
We are a fast-growing Irish eCommerce company with a focus on print, branded merchandise, and signage solutions. Our Shopify store features hundreds of products tailored to events, hospitality, and corporate clients. We’re now seeking a dedicated Meta Ads Specialist to manage and optimise our advertising performance on Facebook and Instagram.
Role Overview:
We’re looking for a freelancer with a proven track record in ROI-focused Meta advertising to manage our full ad strategy – from campaign build to performance optimisation. This is a performance-driven role with clear targets around conversions and ROAS.
Monthly Responsibilities:
Develop, launch, and manage Meta Ad campaigns across Facebook and Instagram.
Create and test ad creatives (can use Canva or brand assets provided).
Build custom audiences, lookalikes, and retargeting funnels.
Implement ad structures for product launches, flash sales, and evergreen promotions.
Optimise campaigns through A/B testing (copy, creative, placement, audience).
Track performance using Meta Ads Manager and GA4.
Maintain a clear reporting structure (weekly or monthly depending on campaign volume).
Stay current with Meta algorithm changes and trends.
Success in This Role Looks Like:
Increased CTR and reduced CPA across campaigns.
Strong ROAS on product campaigns.
High-quality traffic leading to conversion on Shopify.
Retargeting flows for abandoned carts, past purchasers, and warm traffic.
Compelling ad copy and creative that aligns with brand tone and campaign goals.
Skills Required:
2+ years experience managing Meta Ads (Facebook/Instagram) for eCommerce brands.
Deep understanding of ad objectives, bidding strategies, and funnel stages.
Strong creative instinct and copywriting ability.
Familiarity with Shopify and GA4.
Skilled in using Meta Pixel, custom conversions, and event tracking.
Experience working with Canva, Photoshop, or similar (optional but preferred).
Strong communication and proactive reporting.
Tools You’ll Use:
Meta Ads Manager
Shopify (basic usage for linking product pages/UTMs)
Google Analytics 4
Canva or Figma (or your preferred design tool)
Slack or Email (for updates and check-ins)
Budget:
Monthly retainer – please quote your monthly rate or per-project pricing.
How to Apply:
Please include:
A short intro outlining your Meta ads experience.
Results from recent Meta campaigns (CTR, ROAS, CPA, etc.).
Examples of ad creatives you’ve managed or designed.
Your monthly fee or pricing structure.
Your availability and timezone.
Location: Remote
Commitment: Part-time / Monthly Retainer
Start Date: Immediate
About Us:
We are a fast-growing Irish eCommerce company with a focus on print, branded merchandise, and signage solutions. Our Shopify store features hundreds of products tailored to events, hospitality, and corporate clients. We’re now seeking a dedicated Meta Ads Specialist to manage and optimise our advertising performance on Facebook and Instagram.
Role Overview:
We’re looking for a freelancer with a proven track record in ROI-focused Meta advertising to manage our full ad strategy – from campaign build to performance optimisation. This is a performance-driven role with clear targets around conversions and ROAS.
Monthly Responsibilities:
Develop, launch, and manage Meta Ad campaigns across Facebook and Instagram.
Create and test ad creatives (can use Canva or brand assets provided).
Build custom audiences, lookalikes, and retargeting funnels.
Implement ad structures for product launches, flash sales, and evergreen promotions.
Optimise campaigns through A/B testing (copy, creative, placement, audience).
Track performance using Meta Ads Manager and GA4.
Maintain a clear reporting structure (weekly or monthly depending on campaign volume).
Stay current with Meta algorithm changes and trends.
Success in This Role Looks Like:
Increased CTR and reduced CPA across campaigns.
Strong ROAS on product campaigns.
High-quality traffic leading to conversion on Shopify.
Retargeting flows for abandoned carts, past purchasers, and warm traffic.
Compelling ad copy and creative that aligns with brand tone and campaign goals.
Skills Required:
2+ years experience managing Meta Ads (Facebook/Instagram) for eCommerce brands.
Deep understanding of ad objectives, bidding strategies, and funnel stages.
Strong creative instinct and copywriting ability.
Familiarity with Shopify and GA4.
Skilled in using Meta Pixel, custom conversions, and event tracking.
Experience working with Canva, Photoshop, or similar (optional but preferred).
Strong communication and proactive reporting.
Tools You’ll Use:
Meta Ads Manager
Shopify (basic usage for linking product pages/UTMs)
Google Analytics 4
Canva or Figma (or your preferred design tool)
Slack or Email (for updates and check-ins)
Budget:
Monthly retainer – please quote your monthly rate or per-project pricing.
How to Apply:
Please include:
A short intro outlining your Meta ads experience.
Results from recent Meta campaigns (CTR, ROAS, CPA, etc.).
Examples of ad creatives you’ve managed or designed.
Your monthly fee or pricing structure.
Your availability and timezone.