Meta Ads Scaling Specialist
Budget: $25 – $50 USD
I’m ready to partner with an experienced Meta Ads specialist who can take full ownership of our Facebook and Instagram campaigns for a US-focused eCommerce site. The immediate objective is to generate qualified leads while holding our target CPA between $3.50 and $5.00, then scale ad spend well beyond the current $30 k per month.
You’ll start with a deep audit of our existing account, campaigns, and tracking setup. I already have detailed audience data you can leverage, but I expect further segmentation and look-alike expansion as we grow. After the audit, you will craft a comprehensive growth roadmap covering creative concepts, bid strategy, budget pacing, and measurement KPIs.
Day to day, you will:
• Build, launch, and manage all campaigns in Meta Ads Manager
• Test fresh creatives, formats, and hooks to keep CPAs on target
• Run continuous audience refinement and exclusion logic
• Monitor performance daily, adjusting budgets, bids, and placements in real time
• Review tracking (Pixel, Conversions API) and troubleshoot discrepancies
• Deliver concise weekly performance reports and a deeper monthly analysis highlighting wins, challenges, and next steps
Qualifications:
• Minimum 4 years of hands-on Meta Ads experience for e-commerce or D2C businesses.
• Proven experience managing and scaling at least $30,000 per month in Meta ad spend; preference for candidates with $50,000–$100,000+ monthly budgets.
• Advanced proficiency with Meta Ads Manager, Business Manager, Events Manager, Meta Pixel, Conversions API (CAPI), catalog campaigns, dynamic product ads (DPAs), and Advantage+ Shopping Campaigns.
• Strong experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), UTM tracking, Looker Studio reporting tools.
• Familiarity with Shopify or comparable e-commerce platforms.
• Experience with product feeds/catalog management tools like DataFeedWatch or Feedonomics preferred.
• Proven creative-testing expertise: hooks/formats/offers/headlines/videos/carousels/testimonials/landing pages.
• Familiarity with tools like Meta Ad Library or Triple Whale helpful but not mandatory.
• Strong understanding of CPA/CAC/ROAS/MER/AOV/conversion rates/refund rates/LTV metrics.
Expectations:
- Daily optimization aligned with US business hours.
- Authorized account access only—no unauthorized practices allowed.
- Long-term collaboration compensated at 10% of monthly ad spend (minimum $3k/month).
Candidates must provide verifiable case studies showing monthly spend levels ($30k+), purchase volume metrics (CPA/ROAS/revenue), campaign duration details alongside their specific responsibilities.
You’ll start with a deep audit of our existing account, campaigns, and tracking setup. I already have detailed audience data you can leverage, but I expect further segmentation and look-alike expansion as we grow. After the audit, you will craft a comprehensive growth roadmap covering creative concepts, bid strategy, budget pacing, and measurement KPIs.
Day to day, you will:
• Build, launch, and manage all campaigns in Meta Ads Manager
• Test fresh creatives, formats, and hooks to keep CPAs on target
• Run continuous audience refinement and exclusion logic
• Monitor performance daily, adjusting budgets, bids, and placements in real time
• Review tracking (Pixel, Conversions API) and troubleshoot discrepancies
• Deliver concise weekly performance reports and a deeper monthly analysis highlighting wins, challenges, and next steps
Qualifications:
• Minimum 4 years of hands-on Meta Ads experience for e-commerce or D2C businesses.
• Proven experience managing and scaling at least $30,000 per month in Meta ad spend; preference for candidates with $50,000–$100,000+ monthly budgets.
• Advanced proficiency with Meta Ads Manager, Business Manager, Events Manager, Meta Pixel, Conversions API (CAPI), catalog campaigns, dynamic product ads (DPAs), and Advantage+ Shopping Campaigns.
• Strong experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), UTM tracking, Looker Studio reporting tools.
• Familiarity with Shopify or comparable e-commerce platforms.
• Experience with product feeds/catalog management tools like DataFeedWatch or Feedonomics preferred.
• Proven creative-testing expertise: hooks/formats/offers/headlines/videos/carousels/testimonials/landing pages.
• Familiarity with tools like Meta Ad Library or Triple Whale helpful but not mandatory.
• Strong understanding of CPA/CAC/ROAS/MER/AOV/conversion rates/refund rates/LTV metrics.
Expectations:
- Daily optimization aligned with US business hours.
- Authorized account access only—no unauthorized practices allowed.
- Long-term collaboration compensated at 10% of monthly ad spend (minimum $3k/month).
Candidates must provide verifiable case studies showing monthly spend levels ($30k+), purchase volume metrics (CPA/ROAS/revenue), campaign duration details alongside their specific responsibilities.