Meta Ads Sales Campaign Overhaul

Job ID: 40099266

Budget: $25 – $50 USD

I need a Meta Ads specialist who can step in and run our Facebook and Instagram campaigns end-to-end with one clear objective: more direct sales of our physical products. The audience span is broad—roughly 25- to 65-year-olds—so the funnel needs to speak to new prospects, warm retargeting pools, and loyal buyers alike.

Here’s what has to happen:

• Audit the ad account, Pixel, and CAPI implementation, fixing any tracking gaps immediately.
• Build a full-funnel structure—prospecting, retargeting, and loyalty—ready to launch within seven days.
• Create and manage campaigns, ad sets, creatives, budget allocations, and bids, rolling out ongoing A/B tests for copy, visuals, and landing pages.
• Optimise daily toward CPA, ROAS, MER, and overall revenue growth; vanity metrics don’t matter here.
• Supply clear, actionable performance reports every week.

I treat ad spend like it’s coming from my own pocket and expect the same mindset from you. If you think in data, scale responsibly, and know how to squeeze every cent of value from Meta’s ad stack, let’s move quickly.