Meta Ads Overhaul & Pixel

I already run campaigns on Facebook and Instagram, but the account structure has grown messy and the website events are still not being captured. I need the entire Meta Ads account cleaned up, re-organised, and properly linked to a fresh Meta Pixel so that every key action on the site feeds back into the ad manager.

Here’s what I want done:
• Audit the existing campaigns, ad sets, audiences and naming conventions.
• Design a clearer structure that keeps prospecting and retargeting separate and easy to scale.
• Generate and install a new Meta Pixel (or fix the current one) on the website, verify it, and ensure all standard events fire correctly in Events Manager and the Ads Manager diagnostics.
• Provide short video or screenshot proof that events are firing and that campaigns are live under the new structure.

When you reply, include a detailed project proposal outlining:
• Your recommended step-by-step approach
• Estimated turnaround time
• Any tools or methods you use for pixel debugging or campaign cloning

I will select the freelancer whose proposal shows the clearest plan for a tidy account layout, solid tracking, and minimal disruption to the current spend.