Meta Ads Lead Generation Strategist

I run a growth-focused marketing team that scales D2C skincare, fashion, and lifestyle brands, and I want to hand Meta Ads performance over to a specialist who can turn paid traffic into qualified leads at an ever-improving cost.

You will take full ownership of Facebook and Instagram campaigns—from researching audiences and shaping creative angles to testing, analysing, and scaling what works. My priority is clear: Generate leads. Every decision, bid change, or creative tweak should aim at lowering CPL while protecting ROAS.

Expect close collaboration with our creative and strategy pods, rapid feedback loops on copy and visuals, and full access to our historical data in Ads Manager. You should already be comfortable reading the numbers—CTR, CPC, CPM, ROAS—and translating them into actionable next steps that improve funnel efficiency.

Proven experience with Meta Ads for D2C brands is essential, along with sound knowledge of funnels, retargeting logic, and clear communication. We plan to kick off as soon as we find the right fit and keep the engagement open-ended, expanding budgets as results justify.

Deliverables
• Campaign blueprint showing test groups, budgets, and KPIs
• Weekly performance report highlighting cost per lead, ROAS, and next actions
• Fortnightly optimisation roadmap and creative requests tied to data insights

If you thrive on data-driven experimentation and have the case studies to prove it, you’ll fit right in with our fast-moving team.