Meta Ads Lead Generation Specialist
Budget: ₹1,500 – ₹12,500 INR
I run an IT-training company that helps professionals earn sought-after cybersecurity and cloud certifications. What I need now is a steady flow of people ready to enrol, and Meta’s ad platforms are where I see the biggest opportunity.
Your mission is straightforward: generate qualified leads—individuals actively looking for certification courses—through paid campaigns on both Facebook and Instagram. I already have clear programme pages, landing-page builders, and a responsive sales team; what’s missing is a performance-driven marketer who can turn ad spend into enquiries.
You should be comfortable with the full Meta Ads ecosystem: audience research and look-alike building, pixel and conversion API setup, creative testing, budget allocation, and iterative optimisation. Experience marketing education, IT training, or similar professional-learning offers is highly valuable because it means you understand the longer consideration cycle and the credibility cues our audience needs.
Key deliverables I expect:
• End-to-end campaign setup for Facebook and Instagram (ad copy, creatives, tracking)
• Ongoing optimisation to lower cost-per-lead while maintaining lead quality
• Weekly performance reports with clear actions for the coming week
Success is measured by a consistent stream of verified leads ready for follow-up by my admissions team. If you have a track record of achieving this in the education or certification space, let’s talk details and timelines.
Your mission is straightforward: generate qualified leads—individuals actively looking for certification courses—through paid campaigns on both Facebook and Instagram. I already have clear programme pages, landing-page builders, and a responsive sales team; what’s missing is a performance-driven marketer who can turn ad spend into enquiries.
You should be comfortable with the full Meta Ads ecosystem: audience research and look-alike building, pixel and conversion API setup, creative testing, budget allocation, and iterative optimisation. Experience marketing education, IT training, or similar professional-learning offers is highly valuable because it means you understand the longer consideration cycle and the credibility cues our audience needs.
Key deliverables I expect:
• End-to-end campaign setup for Facebook and Instagram (ad copy, creatives, tracking)
• Ongoing optimisation to lower cost-per-lead while maintaining lead quality
• Weekly performance reports with clear actions for the coming week
Success is measured by a consistent stream of verified leads ready for follow-up by my admissions team. If you have a track record of achieving this in the education or certification space, let’s talk details and timelines.