Meta Ads Lead Generation Specialist

I need someone who already knows how to turn Meta (Facebook + Instagram) campaigns into a steady stream of qualified leads and inbox conversations for a service aimed at local businesses that want higher sales conversions.

What the assignment looks like
You will set up and run city-specific lead-gen and messaging campaigns, install the pixel, build the custom events we need for accurate conversion tracking, then refine everything through daily optimisation and structured A/B testing of audiences, creatives and copy. Lowering the cost-per-lead and cost-per-conversation while scaling volume is the core KPI.

Key tasks and deliverables
• Audience research, city-level targeting and campaign structure
• Creative and copy variants (with ongoing split-tests)
• Pixel and event setup, plus any required offline conversions upload
• Daily monitoring, bid and budget adjustments, and reporting dashboards
• Weekly insight report that shows CPL, conversation rate and actions taken

Acceptance criteria
1. First leads in the CRM or inbox within seven days of launch.
2. CPL target hit (or trending down) by the end of week two.
3. Clear evidence of at least two winning creative or audience tests per month.

What will help you stand out
Send me a quick note describing a past Meta campaign where you:
• targeted local businesses,
• focused on lead forms or messaging objectives, and
• hit noticeably lower CPL than the industry average.
Attach screenshots or a short Loom walkthrough of the results if possible.

This is a long-term slot, so consistent performance and proactive ideas to push ROI even further will keep the work flowing.