Meta Ads Lead Generation Campaign
Budget: ₹12,500 – ₹37,500 INR
I run a Forex-trading education and signal service and need a specialist to take full ownership of my Meta (Facebook & Instagram) advertising so it consistently brings in qualified leads and, ultimately, paying clients across the country.
My objective is very clear: generate a steady stream of leads and sales. The campaign will target a national audience, focusing on traders and investors interested in Forex learning, mentorship, and signal subscriptions. You’ll be working with an existing brand style guide and have access to our past creative assets, pixel data, and a fresh ad account that is ready for scaling.
Key duties and deliverables
• Strategy & funnel planning: map out ad objectives, audiences, and offers that move prospects from first touch to conversion.
• Creative production: write compelling copy, design static or motion graphics, and set up ad variations in Ads Manager.
• Full campaign build: configure the pixel, custom conversions, audiences, CAPI (if needed), and all placements.
• Ongoing optimisation: daily pacing checks, bid and budget adjustments, split-testing, and reporting on CPL, CPA, and ROAS.
• Weekly report: concise performance summary with next-step recommendations.
Acceptance criteria
1. Campaign goes live within 5 days of contract start.
2. Tracking verified in Events Manager with no red status.
3. Cost-per-lead meets or beats agreed KPI within the first 30 days.
I’m available to supply audience insights, landing pages, and any compliance statements required for the Forex niche. If you’re confident with Meta Ads Manager, pixel/CAPI setup, and lead-gen funnels, let’s talk about getting this campaign launched and profitable.
My objective is very clear: generate a steady stream of leads and sales. The campaign will target a national audience, focusing on traders and investors interested in Forex learning, mentorship, and signal subscriptions. You’ll be working with an existing brand style guide and have access to our past creative assets, pixel data, and a fresh ad account that is ready for scaling.
Key duties and deliverables
• Strategy & funnel planning: map out ad objectives, audiences, and offers that move prospects from first touch to conversion.
• Creative production: write compelling copy, design static or motion graphics, and set up ad variations in Ads Manager.
• Full campaign build: configure the pixel, custom conversions, audiences, CAPI (if needed), and all placements.
• Ongoing optimisation: daily pacing checks, bid and budget adjustments, split-testing, and reporting on CPL, CPA, and ROAS.
• Weekly report: concise performance summary with next-step recommendations.
Acceptance criteria
1. Campaign goes live within 5 days of contract start.
2. Tracking verified in Events Manager with no red status.
3. Cost-per-lead meets or beats agreed KPI within the first 30 days.
I’m available to supply audience insights, landing pages, and any compliance statements required for the Forex niche. If you’re confident with Meta Ads Manager, pixel/CAPI setup, and lead-gen funnels, let’s talk about getting this campaign launched and profitable.