Meta Ads Lead Generation

Job ID: 40621434

Budget: $250 – $750 USD

Meta Ads Media Buyer for High-Ticket Lead Generation

We are looking for an experienced Meta Ads Media Buyer to plan, launch, and optimize lead generation campaigns for high-ticket service businesses.

Our agency works with businesses such as immigration agencies, education providers, clinics, consultants, and other service-based companies that rely on qualified leads rather than online sales.

What we're looking for
Develop and manage Meta Ads campaigns focused on qualified lead generation.
Build campaign structures optimized for performance and scalability.
Conduct audience research and targeting.
Create and test multiple audiences, creatives, and ad copy.
Set up or audit Meta Pixel and Conversion API.
Track conversions such as lead forms, booked appointments, phone calls, and CRM events.
Perform ongoing optimization through A/B testing and budget scaling.
Deliver weekly performance reports with actionable insights.
Required Skills
Meta Ads Manager
Facebook & Instagram Advertising
Lead Generation Campaigns
Meta Pixel & Conversion API
A/B Testing
Campaign Optimization & Scaling
Audience Research
Performance Analysis (CPL, CPA, CTR, CPM, ROAS)
Preferred Experience
Proven experience generating leads for high-ticket service businesses.
Strong portfolio and case studies with measurable results.
Experience managing budgets of $1,000+/month.
Ability to explain strategy and optimization decisions clearly.
To Apply

Please include:

Portfolio or case studies
Industries you've worked with
Results achieved (CPL, CPA, ROAS, lead volume)
Average monthly ad spend managed
Your approach to optimizing underperforming campaigns

We're looking for a long-term partner who focuses on generating qualified leads and continuously improving campaign performance.