Meta Ads Lead Generation
Budget: ₹100 – ₹400 INR
The campaign’s objective is simple: convert a steady stream of qualified leads and sales through Meta’s advertising platform while targeting a nationwide audience in the United States. I already have brand guidelines and offers ready; what’s missing is a data-driven ad strategy, crisp image creatives, and ongoing optimisation that keeps cost-per-acquisition low and volume high.
Scope of work
• Build (or audit and rebuild) a full-funnel Facebook & Instagram campaign structure: cold, retargeting, and retention.
• Design scroll-stopping image ads that align with existing brand assets; no video or carousel formats are required for this phase.
• Configure events in Events Manager, verify the domain, and make sure the Conversion API (CAPI) is firing correctly so every lead is tracked.
• Launch, monitor, and iterate daily for the first week, then shift to twice-weekly optimisation—testing audiences, bids, placements, and creative angles as needed.
• Provide concise performance reports that highlight key metrics (ROAS, CPL, CPA) and clear next steps.
Acceptance criteria
1. Campaign goes live with zero pixel or tracking errors.
2. At least three distinct image creatives per ad set delivered in the agreed dimensions.
3. First 14-day period delivers statistically significant data and a CPA within the target range defined at kickoff.
4. Reporting dashboard is shareable and updated in real time.
All work will be done inside the brand’s existing Business Manager, with access supplied after NDA signing. Familiarity with Ads Manager, Events Manager, and third-party tracking tools such as Google Tag Manager is essential.
Scope of work
• Build (or audit and rebuild) a full-funnel Facebook & Instagram campaign structure: cold, retargeting, and retention.
• Design scroll-stopping image ads that align with existing brand assets; no video or carousel formats are required for this phase.
• Configure events in Events Manager, verify the domain, and make sure the Conversion API (CAPI) is firing correctly so every lead is tracked.
• Launch, monitor, and iterate daily for the first week, then shift to twice-weekly optimisation—testing audiences, bids, placements, and creative angles as needed.
• Provide concise performance reports that highlight key metrics (ROAS, CPL, CPA) and clear next steps.
Acceptance criteria
1. Campaign goes live with zero pixel or tracking errors.
2. At least three distinct image creatives per ad set delivered in the agreed dimensions.
3. First 14-day period delivers statistically significant data and a CPA within the target range defined at kickoff.
4. Reporting dashboard is shareable and updated in real time.
All work will be done inside the brand’s existing Business Manager, with access supplied after NDA signing. Familiarity with Ads Manager, Events Manager, and third-party tracking tools such as Google Tag Manager is essential.