Meta Ads Lead-Gen Specialist
Budget: $30 – $250 AUD
I need an experienced hand inside Meta Ads Manager to keep my lead-generation engine running smoothly across both Facebook and Instagram. The campaigns target the general public, so you’ll be balancing broad reach with refined interest and look-alike audiences to feed my funnel with qualified prospects.
Here’s what the work looks like day to day:
• Build and launch new ad sets, testing creative, copy and placements that speak to a wide consumer audience.
• Optimise budgets and bids while campaigns are live, pausing under-performers and scaling winners.
• Pull concise performance snapshots—CPC, CTR, CPL, ROAS—so I can see at a glance what’s driving results and what needs tweaking.
I already have creative assets and a Business Manager environment in place; your first task is to audit the current structure, tidy up naming conventions, and ensure the pixel and conversion events are firing correctly. From there I’ll rely on you for ongoing optimisation, fresh A/B test ideas, and honest recommendations on how to keep lead volume high without inflating costs.
If you’ve steered ads for fitness or sports brands before, that edge will help, though it’s not mandatory. What matters most is proven Meta platform expertise, a data-driven mindset, and clear communication of what the numbers mean in practical terms.
Deliverables I expect:
• A re-organised account with clear campaign hierarchy
• Active lead-generation campaigns targeting the general public on Facebook and Instagram
• Weekly performance report with insights and next-step actions
Let me know your typical turnaround for tweaks once data starts rolling in, plus any tools beyond Ads Manager you like to use for reporting. I’m ready to grant access and get the first split test live this week.
Here’s what the work looks like day to day:
• Build and launch new ad sets, testing creative, copy and placements that speak to a wide consumer audience.
• Optimise budgets and bids while campaigns are live, pausing under-performers and scaling winners.
• Pull concise performance snapshots—CPC, CTR, CPL, ROAS—so I can see at a glance what’s driving results and what needs tweaking.
I already have creative assets and a Business Manager environment in place; your first task is to audit the current structure, tidy up naming conventions, and ensure the pixel and conversion events are firing correctly. From there I’ll rely on you for ongoing optimisation, fresh A/B test ideas, and honest recommendations on how to keep lead volume high without inflating costs.
If you’ve steered ads for fitness or sports brands before, that edge will help, though it’s not mandatory. What matters most is proven Meta platform expertise, a data-driven mindset, and clear communication of what the numbers mean in practical terms.
Deliverables I expect:
• A re-organised account with clear campaign hierarchy
• Active lead-generation campaigns targeting the general public on Facebook and Instagram
• Weekly performance report with insights and next-step actions
Let me know your typical turnaround for tweaks once data starts rolling in, plus any tools beyond Ads Manager you like to use for reporting. I’m ready to grant access and get the first split test live this week.