Meta Ads Lead Gen Management
Budget: ₹1,500 – ₹12,500 INR
The assignment is to plan, build, and continuously optimise Facebook / Meta ad campaigns with one clear goal: generate qualified leads. I already have a Meta Business account; what I need now is full-cycle management—creative assembly, audience definition, budget pacing, A/B testing, and detailed performance tracking.
Key details
• Objective: Generate leads and feed them directly into my CRM.
• Audience: Location-based segments (exact cities or regions will be shared after kickoff).
• Platforms & tools: Meta Ads Manager, Business Suite, pixel / Conversion API where relevant.
Core deliverables
1. Campaign architecture set-up, including ad sets, tracking events, and custom conversions.
2. Compelling ad copy and static or short-form video creatives aligned with the offer.
3. Daily optimisation of bids, audiences, and placements during the first two weeks, followed by ongoing refinements.
4. Weekly performance report outlining CPL, CTR, spend, and next-step recommendations.
Acceptance criteria: campaigns are live and passing conversion data correctly; cost-per-lead trends downward over the first 30 days while maintaining lead quality, confirmed via a sample of submitted forms.
All assets, audiences, and reports remain in my Business Manager for full transparency.
Key details
• Objective: Generate leads and feed them directly into my CRM.
• Audience: Location-based segments (exact cities or regions will be shared after kickoff).
• Platforms & tools: Meta Ads Manager, Business Suite, pixel / Conversion API where relevant.
Core deliverables
1. Campaign architecture set-up, including ad sets, tracking events, and custom conversions.
2. Compelling ad copy and static or short-form video creatives aligned with the offer.
3. Daily optimisation of bids, audiences, and placements during the first two weeks, followed by ongoing refinements.
4. Weekly performance report outlining CPL, CTR, spend, and next-step recommendations.
Acceptance criteria: campaigns are live and passing conversion data correctly; cost-per-lead trends downward over the first 30 days while maintaining lead quality, confirmed via a sample of submitted forms.
All assets, audiences, and reports remain in my Business Manager for full transparency.